The Future of Retail Sector in UK Essay Example | Topics and Well Written Essays - 2000 words

The Future of Retail Sector in UK - Essay Example It is evidently clear from the discussion that retailing includes all the activities involved in selling products or services directly to the final consumers for their personal, non-business use. Many institutions are the retailer but in recent years non-store retailing has been growing faster than the store retailing. That means non-store retailing includes selling to final consumers through direct mail, catalogs, telephone, internet, TV home shopping shows, home & office parties, door-to-door contact, vending machines & other direct selling approaches. Retailing is one of the major economic sectors of UK as retail sales of about 22l billion, about 3 million people are employed here and about 300,000 shops are on an operation. At both the business and the store level the scale of polarization is noticed. There are huge retailers & the existence of multinational businesses those are dominating the sector in the country. Retail stores come in all shapes & sizes, & new retail types kee p emerging. Thus they can be classified in terms of the amount of offered service, the breadth & depth of the product lines, the relative prices that are charged, & the organization module. Retailers operate in a harsh & fast changing environment which offers threats as well as opportunities, to become successful, retailers will have to choose target segments carefully & position themselves strongly. In this view, the airlines business of UK is one of the best examples of the retail sector. It is more competitive today than ever before, it serves consumers more choice as well as cheaper fares than before. There is no surprise that the number of passengers of UK airports is continuously increasing, from 70 million in 2000, 86 million have been flown in 2004. Retailers are always searching for new market strategies to attract & hold customers. Service differentiation has also eroded. Retailers first decide their target markets & then decide how they will position themselves in this ma rket. The product assortment should differentiate the retailer while matching target shoppers expectation. Then the price policy must fit its target market & positioning, service assortment & competition. After, to use one or all-promotional tools - advertising, selling, sales promotion, & direct marketing are required to reach to the customers. Place decision points to three critical factors in retailing success: location, location & location. The environmental analysis should be a continuous flow of planning aspect.

Management Styles & Decisions IP Research Paper Example | Topics and Well Written Essays - 500 words

Management Styles & Decisions IP - Research Paper Example The company would like to create an additional layer of management to focus on the global initiatives while lower level management focuses on day to day operations. In making recommendations a consulting firm must address each concern of the company. Any change within an organizational structure requires first identifying and examining what objectives the company would like to achieve and then deciding how best to achieve those objectives. Global expansion efforts that are not successful due to complete thorough and well made plans will cost the company time and money and management effort will be wasted. Risk assessments evaluation should be done on the company’s global expansion and careful market research should be completed by both an inside and outside organization if this is possible. Developing a new company vision to involve a culturally aware mission statement should also include global values and managers who operate in a globally sensitive way. Determining what structure the new organizational type should be will guide the focus of new efforts. A team based structure provides integration and flexibility though it is size limited and can lack role clarity and technical excellence. To compensate for these weaknesses information technology, rewards systems, skills development tools and integrating roles should be focused on (Digeorgio). Employee morale as reported by the company is mixed, with half of the employees eager to move into management positions and the other half being satisfied in their current status. Budget restraints do not allow everyone within the company to be promoted and performances evaluations show not everyone within the company have been performing satisfactorily. Using employee recognition programs could provide incentive to improvement in those employees who will not be offered promotions or upper level management positions. Reward programs create a positive impact on customer focus and

Global Technology Research Paper Example | Topics and Well Written Essays - 250 words

Global Technology - Research Paper Example I only have to focus on what I can do as a healthcare professional in my level and try to find out how this can be scaled up to macro levels. I realized that I have to be perceptive of my work and the conditions of my patients. For instance, when working with pregnant women, I also have to examine what their problems are that deter them from getting adequate health care. Some patients have problems with having regular check-ups, because their transportation system is as bad as Bihars. And if there is a scarcity of healthcare personnel, few of them can conduct monthly check-ups in scattered communities. My suggestion is that the government should train local women to be midwives, so that the latter can provide some form of regular check-ups for pregnant women. This solution will not only improve healthcare among communities, but also address the employment needs of many impoverished women. In addition, this midwifery training framework can also be applied in similar cases, so that solutions at the micro level can be raised to global levels

Confederation and Constitution Essay Example for Free

Confederation and Constitution Essay The Articles of Confederation, formally known as the Articles of Confederation and Perpetual Union, refers to an agreement between the thirteen founding states that first formed the United States of America as a confederation of sovereign states. The Articles of Confederation had served as the first U.S. constitution (Merrill, 1959). The states under the confederation were Virginia, South Carolina, New York, Massachusetts, Connecticut, Georgia, Rhode Island, New Hampshire, New Jersey, Pennsylvania, North Carolina, Delaware and Maryland. In 1787, a constitutional convention was called to revise the Articles of Confederation as they contained so many flaws, which would have fatally affected the confederation (Wendel, 1981). However, the convention ended up abandoning the Articles and drafted a new constitution which had a much stronger national government. After so much tussle and debating, eleven of the thirteen states ratified the constitution which led to the formation of a new form of government for the United States of America (Kermit, 1987). The following are similarities and differences of the Articles of Confederation and the Constitution. Consenting of power According to the Articles of Confederation, the legislature of each state had no specific means of choosing voters. The delegates of each state were to sign the Articles, but only do as directed by their legislature (Young, 1977). Their legislature did not provide for them to vote in such agreements thus, they only wait until instructed so. This shows that the Articles of Confederation did not provide how it could be ratified, but indirectly implied it the duty of the legislatures of the various states. This meant that the people had no direct influence over the form of national government being put in place because their representatives were not specifically elected for that purpose.The Constitution provided for conventions in the states whereby delegates are chosen by people for the purpose of considering ratification. Therefore, the Constitution had specifically addressed its ratification in Article VII (Maier, 2010). The provision that ratification by nine states were to effect it meant by passing the state legislature and going to the people for governing consent. In summary, in the Articles of Confederation, consent of power was from the state while in the constitution the power to govern came from the people to the government. Type of National Government Under the Articles of Confederation, the government was more of a constitutional confederacy, whereas the Constitution provided constitutional federal republic (Merrill, 1959). Under both, the government was a constitutional government because it was codified in writing. The government structure between the two, however, differed. An association of States under a common government formed the confederacy. Each member state retained its sovereignty leaving the national government with very little authority over the individual state (Young, 1977). The National government powers tilted towards foreign relations for the benefit of all the states. This meant that the National Government could not coerce individual states to do anything. The constitution provided for a federalism structure (Kermit, 1987). This ensured a more equated power sharing between the National government and the state government. The National government, therefore, had sufficient sovereignty to execute its mandate while ensuring the same for the state government. Representation in the National Government In the Articles of Confederation, indirect popular representation was in effect as the representatives were appointed by an elected state legislature (Wendel, 1981). On the other hand, the Constitution effected direct popular representation for both the states and the citizens. The people, through popular vote, formed the House of Representatives while the states ,through elected legislature, appointed the Senate (Kermit, 1987). The representation according to the constitution was in accordance with the structure of Federalism. Division of Powers in the National Government Articles of Confederation provided one legislative body (unicameral) with all powers of national government which was the Congress Assembly. All decisions and relations were derived from the Congress (Wendel, 1981). Matters of law, settling disputes, foreign relations, including all the others issued from Congress (Merrill, 1959). However, Congress did not have the ability to implement laws, and had limited ability to judge on law or disputes because a dedicated judiciary was not in place. The Congress, however, appointed courts to preside on piracy and High Seas crimes, resolve disputes between States and individuals from different States. The Constitution, however, provided for division of power of the National government into three distinct branches, each with specified duties. The Legislature composed of the Senate and House of Representatives is mandated with making laws (Maier, 2010). The executive was to enforce laws with the President while the Judiciary and inferior courts is to judge using the law. A mechanism was also provided to each of the three branches to view the power on other two and encroachments into other branches powers. Powers of Congress The Articles of Confederation provided specifically enumerated powers to the congress which included regulating foreign commerce. Congress could not, however, regulate interstate commerce (Wendel, 1981). The Constitution powers carried over from the Articles of Confederation included the power to regulate foreign and interstate commerce amongst others. Some of the powers remained the same although others differed. Among the powers included in the Constitution but absent in the Articles of Confederation are taxing, regulating interstate and foreign commerce, making of uniform laws on bankruptcy, raising and supporting an Army and Navy and establishment of inferior courts (Kermit, 1987). Congress Assembly lacked all these powers under the Articles of confederation. Revenue Raising The Articles of Confederation provided that National Government should request for funds from the individual states (Wendel, 1981). The Constitution, however, gave the National Government power to tax. A major shortcoming of the Articles of Confederation was a failure of providing for the National Government to raise its own revenues (Young, 1977). Congress assembly requested funds from states for National treasury. This resulted in the states failing to comply as requested. This made the United States lag on paying its debts and meeting its obligations. Under the Constitution, Congress could raise revenue for costs and operations of the National Government, namely, common defense and general welfare of the United States (Maier, 2010). However, some restrictions were imposed regarding revenue raising of the National Government. The provision of raising revenue for National government ensured it did not rely on other entities namely, the states to execute its duties. Enforcement of Federal Laws The Articles of Confederation did not provide for the National government to enforce its laws thus it had to rely on States for this function (Wendel, 1981). Laws, treaties, acts or agreements passed by Congress Assembly were up to states solely to enforce (Merrill, 1959). This resulted in them only enforcing what favored and suited to them. The Constitution on its part, gave the executive branch through the President power to enforce laws (Maier, 2010). This provision enabled speedy execution of laws and execution of the government requirements. Analysis of Drafting the Constitution On May 25, 1787, fifty five delegates of the United States convened in Philadelphia with intent of creating a new and better government. Initially, Virginians Edmund Randolph and James Madison presented a constitutional proposal called the Virginia Plan. The proposal provided for a bicameral (two chambers) legislature (Kermit, 1987). The lower house was to be chosen by the citizens, and the upper house was chosen by the lower house. In addition, a national executive and judiciary were to be selected by the legislature. The plan aimed at creating a strong central government. The debate began with the delegates of the large states supporting the Plan while those from smaller states opposed it. The smaller states felt that the larger states would dominate national legislature for the number of legislative representatives was to be determined by population. Some delegates also had fear that a firm central government would overpower the states restricting their individual liberties. Weeks of debating saw another proposal from William Patterson of New Jersey (Maier, 2010). This was referred to as the New Jersey Plan. This plan modified the Articles of Confederation and proposed a unicameral legislature having equal representation regardless of states’ population, a two-person executive branch and a single body of the judiciary. Smaller states delegates and proponents of weak government were for the New Jersey Plan while bigger states delegates opposed it. The ensuing stalemate was broken by Roger Sherman of Connecticut through the Connecticut Plan. The plan incorporated both previous proposals. Its proposal of a bicameral legislature with a population-based lower chamber and an independent upper chamber with equal representation satisfied both the small state and large state delegates. Other compromises included legalization of the slave trade until 1808 and returning of escaped slaves to their owners. Slavery was assumed to come to an end by itself. During census, slaves were to be enumerated as three-fifths of a person (Kermit, 1987). This resolved the debate on counting slaves between northerners who were against it and southerners who were for equal counting of slaves. Many delegates opposed people electing the president while others supported the election of the executive by the citizens. An Electoral College was formed which called for a body of electors selected by each state’s legislature to vote for a president. The Debate over Ratification between the Federalists and the Anti-Federalists Ratification of the constitution also resulted in a major division between federalists and anti-federalists. The Anti-Federalists such as James Hancock feared that the National Government, the Executive branch and Congress held too much power. They also argued that the national government could maintain the army during times of peace (Maier, 2010). Contrary to the Anti-Federalists, the Federalists led by James Madison argued that power separation into three independent branches protected people’s rights as each of the branches represented a different aspect of the people (Hamilton, Madison Jay, 1982). Because of the equality of the branches, none of the groups could control another. They also argued that listing the rights exposed the people as it would likely result in the government violating those not listed. The final compromise for ratification saw the federalists promise drafting of the bill of rights once Congress met. References Hamilton, A. Madison, J. Jay, J. (1982). The Federalist Papers. New York: Bantam Classics. Kermit, H., (1987). The Formation and ratification of the Constitution: Major historical interpretations. New York: Garland Pub. Maier, P. (2010). Ratification: The People Debate the Constitution, 1787-1788. New York: Simon Schuster. Merrill, J. (1959). The Articles of Confederation: An Interpretation of the Social-Constitutional History of the American Revolution, 1774–178, p. 178–179 Wendel, T. (1981). The Articles of Confederation. National Review. Vol. 33(13) p. 768- 770. Young, R. L. (1977). The Articles of Confederation and Perpetual Union. American Bar Association Journal. Vol. 63(11), p. 1572.

krista bradford :: essays research papers

People running around with underwear on their head, a fake suicide over the Niagara Falls, forest rangers who are positive they seen Bigfoot, and sheriffs who make x-rated videos on a rented video camera and forget to take the tape out. These are some of the wacky stories Krista Bradford experiences during her career as an anchor on tabloid television. She tries to convince the reader that TV tabloids are trashy in the article â€Å"The Big Sleaze published in Rolling Stone magazine in 1993.   Ã‚  Ã‚  Ã‚  Ã‚  Bradford writes the article in a unique fashion. She writes it as a story. Everything in the article is an experience, which make this article more interesting and convincing. Her first an anchor job was at the age of 18, she was an intern for Joan Lunden at KCRA-TV in Sacramento, California. She lost that job 10 years later so she met with Peter Brennan, the producer of A Current Affair, and he gave Bradford a job as an anchor. 6 months later they wanted her to portray a bimbo rape victim in a reenactment. She refused and went on with her life. After she was done at A Current Affair, she worked at The Reporters. She ended her career with a show hosted by Geraldo Rivera named Now It Can Be Told. She worked in tabloid TV for five years and has a lot of experience with it and that helps to make this article convincing.   Ã‚  Ã‚  Ã‚  Ã‚   Bradford is very negative towards television tabloids. Her tone towards everything in the article is strong and negative. She uses profane and Informal language, like tits-and-ass raunchiness and rubbernecking at the oddities of American life. Her language has a lot of trashiness to it. She also says TV tabloids do not mature the mind, they mutate it. In the article, Bradford doesn’t make the mistake on using too big of words. She uses words that everyone can understand, not just her colleagues. For instance, she uses the word â€Å"bigwigs,† basically everyone knows what that word means. She also uses the phrase â€Å"Joe six-pack.† A lot of what has to do with articles are the race of a person their attractive ness and their sexual orientation. The truth is TV tabloids discriminate against people of different race, gays, and unattractive women. They also use racial slurs and that will upset a lot of people. These are some of the negative points she uses against tabloid television.

New Garments Business Plan Essay

Though agriculture has always been the one of the most anticipated sectors in budgets, discussions, lectures and books but in true sense garments industry in Bangladesh is the most essential sector in terms of employment of comparatively less educated people. Employing almost 4.2 million people of whom 80% are women and thus contributing to empowerment of rural women. Let alone employment even if we consider foreign currency inflow this has been one of the most potential source. RMG covers around 80% of the total foreign exchange earnings of Bangladesh. According to a survey it contributes around 8 billion dollars which is around 13% of GDP. Starting in 1970s earning from it has increased by 8 times which is around 16.5% per annum. SWOT analysis Weakness: 1. Limited financial investment, 2. Insufficient infrastructural facility, 3. Less educated work-force 4. Negative impression on foreign buyers due to both political and unrest within the industry among the labor 5. Lack of legal enforcement 6. Lack of brand awareness 7. Poverty Threats: 1. High level of inflation 2. China, Pakistan and India. 3. Increasing competition 4. Capital investment availability, 5. Political instability 6. Corruption 7. Workplace unrest Strengths: 1. Labor intensive industry and labor cost is cheaper in Bangladesh compared to most countries 2. Plenty of labor available 3. Quality products 4. Competitive pricing Opportunities 1. Becoming a major hub 2. Tax reduction/govt. incentives 3. Planned Infrastructural development should improve supply chain a lot Company: Elegance Our company will be a garment company. Estimations are done based on square textile ltd and a small company named triangle fashion wear in Dhaka. Vision Provide quality clothing for every class of people and become one of the leading names in garments sector in the country and abroad as well. Mission Capture and satisfy the needs of customers through cost leadership and quality assurance and thus expand gradually. Introduction: Our company in the initial stage will go for sewing shirts only assuming monthly demand of 4000 shirts. As we will only produce ordered volume so the assumed demand is also our total production in units. We will take orders from other garments. As we will do the sewing only we won’t be having any inventory cost other than the raw materials. Reason behind being the designing and the cutting in these scenarios are normally done by the garment giving the order and we will complete the sewing and the collars. Buttons will be done afterwards elsewhere. For the electrical arrangements such as getting the business line for industrial purpose and placing meters the cost is assumed as 40000 and for wearing, stabilizers for machines sockets and other expenditure 40000 more is added with the initial cost. We will have 22 machines for which a 1000-1200 square feet space will be require. For hiring the place advance with 1st months’ rent is assumed as 115000. Loan of 200,000(27.54%of initial investment) will be taken at a rate of 15% which is close to 30% of the total investment amount. (Basic bank) (Small scale enterprise: The enterprise will be termed as small if in today’s market condition the replacement cost of plant, machinery and other components excluding land and building amounts to tk 15 million or less-Policy strategies for small and medium enterprises development in Bangladesh) Inventory: The raw materials should include, needles, pastes used in collars and threads. Ordering volume will be our production so there will be no additional inventory cost Machines: Taking the demand into account we will start with 22 machines of which 18 are single needle plain machines 2 over locks and two three needle machines. Ratios of plain machine to over locks and three needle is 10:2 Single needle is for basic sewing, three needle takes 1/3 time compared to single needle for obvious reasons but are very expensive, and over locks are sewing machines with blades that cuts the additional threads after sewing. Changes in demand and consequences: According to the owner of the triangle fashion wear in the winter time the demand for shirts decrease by 20-25%.duration of this shortage in demand is around 2 months. During this period there are obvious lay-offs so there is decrease in demand, in salaries and ultimately decrease in COGS and sales as well. Sales and COGS: Sales growth for our company is taken as 17%, based on the average of 5 years growth in sales of square textiles which is close to 20% and of triangle fashion wear which is close to 15%. As for COGS, for our company the growth assumed is 10%.for square text. Average growth in cogs is less than 15. NWC is assumed as 15% of sale for our company for each of five years. For square text. It is close to 18%. Salvage value For the over locks and single needle SV is assumed at an average of 5500tk after 5 years for each of the machines and for the 3 needle machine it is 8000 tk each Depreciation and tax: As for depreciation we deducted salvage value from total machine cost and deducted the amount by 10 which is the total lifetime for the machines. We used straight line depreciation for the other years. Corporate tax rate is assumed as 35% of the EBT amount. Calculating WACC: Market return of 10% is taken from the stock Bangladesh web site on 12th April, US risk free rate is taken for the measurement which is close to 3% and beta of 1.26 is taken from the stock Bangladesh website as well for the textile industries. Calculating CAPEX: Capital expenditure is calculated by summing up all the fixed assets for the 1st year which is close to 7% of the total sales for the same year. For the rest of years the growth rate is assumed as same as the sales which is 15%. After that we deducted fixed asset amount of the previous year from the amount of current year. 4P analysis: Product: As we said earlier our only product will be shirts. Pricing: Rate for sewing shirts in the market now is close to 90tk per shirt, we will start with 85tk to capture the market in the first place and then will focus on maintaining the quality. As we will only sew shirts so the calculated cost for each shirt will also be our production cost/unit.it is calculated as 49.5 by dividing COGS by demand. Promotion Promotion: We will do it by ourselves as the owner of the business so we won’t be having any additional cost for advertising and there will be experienced supervisors too, to initiate promotion. Place/Location and delivery: We will choose a place close to the companies we are expecting to get orders from. For the delivery of raw products to us and delivery of the sewed shirts to the companies ordering, companies themselves will be responsible.so again there will be no additional transportation cost for our company.

Health Campaigns to Use to Explain Models of Behaviour Change Essay

In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change. The three recent health education campaigns will be ‘Smoke Free’, ‘Change4Life’ and ‘FRANK’. The two models of behaviour change will be the theory of reasoned action and the stages of change model. For a health educator to carry out their role effectively, they should understand the complicated processes which may influence an individual to change their behaviour. This theory gives an outline that looks at the attitudes which strengthen behaviours. It suggests that the most significant cause of an individual’s behaviour is behaviour intent. Behaviour intent is the person’s intention to carry out a behaviour and this depends on their attitude and the subjective norm. The subjective norm is the influences of individuals in somebody’s social environment on their intention to perform the specific behaviour. If an individual believes that the outcome of taking on a behaviour will be positive, they will have a positive attitude towards the particular behaviour. If other individuals who are important to that person also believe that this behaviour change is positive, then a positive subjective norm is formed. By having a combination of both the individual believing the outcome of adopting the behaviour will be positive and other individuals believing that the behaviour change is positive, it will be much more likely that the person will follow the health advice. The stages of change model The stages of change model says that the process of behaviour change can be broken down into five stages. The five stages are pre-contemplation, contemplation, preparation, action and maintenance. Pre-contemplation is when there is no intention to change behaviour in the near future. At this stage individuals are not aware at all or not aware enough of their problems. Contemplation is when individuals are aware that a problem is there and are seriously considering overcoming their problem but they have not yet made commitment to do something about it. At the stage of preparation individuals are intending to do something about it very soon, however have not done anything about it recently. At the stage of action individuals make changes to their behaviour, experiences or environment so that they can overcome their problems. This needs a lot of commitment of time and energy. Maintenance is the stage when individuals work to try and stop relapse and establish what they have gained during action. The model is often shown as a wheel and some individuals may have to go through the process many times to be successful in departing the cycle and attaining a steady and maintained changed behaviour. The following picture shows the wheel of the stages of behaviour change: Smoke Free The following hyperlink is to an online version of the Smoke Free health education campaign: http://smokefree. nhs. uk/advice-and-information/behind-the-campaign/ The Smoke Free health education campaign uses the theory of reasoned action model of behaviour change. The campaign aims to encourage individuals who smoke to quit smoking. If an individual who smokes views the Smoke Free campaign they may realise that if they quit smoking it will have a positive effect on their health and prevent causing serious harm. If they do believe that the outcome of following the health advice provided by the Smoke Free campaign will be positive, for example it will reduce their risk of developing illness, disability or death caused by cancer, heart or lung disease, it will reduce their risk of gangrene or amputation caused by circulatory problems, it will improve fertility levels and it will improve their breathing and fitness etc. They will therefore have a positive attitude towards the behaviour of stopping smoking. Other people who are important to the individual who is considering quitting smoking may also view the campaign and believe the outcome of the person stopping smoking will be positive, for example it will protect the health of those around the individual by not exposing them to second-hand smoke. By the person having a positive attitude and the positive subjective norm, the person will be much more likely to follow the health advice given by the Smoke Free campaign and quit smoking. The Smoke Free campaign also uses the stages of change model. When an individual is trying to quit smoking they will go through the stages of change cycle. At the stage of pre-contemplation the individual who smokes does not have intention to change their behaviour, they may not be aware or not aware enough of the damage that smoking can cause to their body and their smoking problem. At the stage of contemplation the individual may start becoming aware that they have a problem with their smoking and they are seriously considering stopping smoking but they have not yet made commitment to do something about trying to quit smoking. At the preparation stage they are intending to do something about trying to stop smoking very soon, but they have not done anything yet. At the action stage the individual makes changes to their behaviour, so that they can overcome their smoking problem, for example completely stopping smoking, gradually cutting down on smoking, using nicotine replacement therapies such as nicotine patches, nicotine gum, inhalators etc. At the maintenance stage the individual will work to try and stop starting smoking again and they look at what they have gained during the action of changing their behaviour by quitting smoking, such as their health improving. The individual may not be successful with stopping smoking on this occasion, they may relapse and start smoking again, so they might have to go through the process many times before they completely stop smoking. Change4Life The link below is to an online version of the Change4Life health education campaign: http://www. hs. uk/Change4Life/Pages/change-for-life. aspx An individual may follow the advice that the Change4Life health education campaign provides, if they are overweight. The campaign tries to encourage individuals to become more active, eat healthier, drink less alcohol etc. to prevent individuals from becoming seriously overweight, which can increase individuals chances of getting heart disease, type 2 diabetes mellitus and some cancers etc. The Chang e4Life health education campaign uses the theory of reasoned action model of behaviour change. If an individual who is may be overweight sees the Change4Life campaign they may realise the harm that being overweight can cause and they might realise that if they follow the advice of Change4Life it might have positive effects. If the person does believe that by following the advice given by the Change4Life campaign it will result in positive outcomes, for example their weight reduces, their fitness levels improve, the chances of them developing conditions like heart disease, type 2 diabetes mellitus and cancers decrease etc. they may have a positive attitude towards the behaviour of losing weight. Other individuals who are important to the person who is considering losing weight might also see the campaign and believe it will result in positive outcomes for the person trying to lose weight. By the individual who wants to lose weight having a positive attitude and the individuals who are important to them also being positive, the likelihood of the person following the health advice provided by the Change4Life campaign and losing weight will be higher. The Change4Life health education campaign also applies the stages of change model. When a person is trying to lose weight they may go through the stages of change cycle. To begin with the person may not have any intention to change their behaviour because they might not be aware at all or completely aware of the harm that being overweight can cause and their weight problem, which is the pre-contemplation stage. They might start becoming aware that they do have a weight problem and they are seriously considering losing weight, however they have not yet made commitment to do something about trying to lose weight, which is the contemplation stage. At the stage of preparation the person is intending to do something about losing weight, but they have not done anything recently. At the action stage the person makes changes to their behaviour, so that they can overcome their weight problem, such as increasing their exercise levels, changing their diet to make it healthier, reducing their alcohol intake etc. At the stage of maintenance the person will work to try and prevent themselves putting weight back on and they look back at what they have attained during the action of changing their behaviour by losing weight. Below is a hyperlink to an online version of the FRANK health education campaign: http://www. talktofrank. com/ FRANK supports individuals who have a drug addiction, to help them overcome their problems. The FRANK health education campaign uses the theory of reasoned action model of behaviour change. If someone who has a drug addiction views the FRANK health education campaign they might recognise that they have a problem and their addiction can cause serious harm to their body and they may also realise that if they follow the advice that FRANK gives, cause positive effects. If they believe that by following the advice provided by FRANK will cause positive effects, such as their health improving, may be improve their social life and mental health etc. they might have a positive attitude towards the behaviour of stopping taking drugs. Other people who are important to the individual who is thinking about stopping taking drugs may also view the campaign and believe it will have positive effects for the individual trying to stop taking drugs. By both the person who wants to stop taking drugs and the subjective norm having a positive attitude it may mean that the person will stop taking drugs. The FRANK health education campaign also definitely uses the stages of change model. When an individual tries to stop taking drugs they go through the stages of change cycle. To start with the individual might not be planning to change their behaviour, as they are not aware or not aware enough of the damage that taking drugs can do and that they have a drug problem. This is the pre-contemplation stage. They may then begin becoming aware that they do have a drug problem and they are considering stopping taking drugs, but they have not committed themselves to do something about stopping taking drugs yet. This is the contemplation stage. At the preparation stage the individual is planning to do something about stopping taking drugs, however they have not done anything yet. The individual may then make changes to their, to help them overcome their drug problem, for example starting to receive talking therapies when they can talk about their drug problem, motivational treatment approaches, cognitive behavioural therapy, group therapy, being prescribed a safer alternative/substitute to the problem or drug, such as methadone instead of heroin. This is the action stage. At the stage of maintenance the individual will work to try and stop themselves relapsing by taking drugs again and they also find what they have achieved throughout the action of not taking drugs. The person may have to go through the process several times before they are successful in fully recovering from their drug addiction. Not everyone has the same ability to change their health behaviours. This is due to social and economic factors. The social and economic context can influence the ability of health education campaigns to change behaviour in relation to health.