Global Technology Research Paper Example | Topics and Well Written Essays - 250 words

Global Technology - Research Paper Example I only have to focus on what I can do as a healthcare professional in my level and try to find out how this can be scaled up to macro levels. I realized that I have to be perceptive of my work and the conditions of my patients. For instance, when working with pregnant women, I also have to examine what their problems are that deter them from getting adequate health care. Some patients have problems with having regular check-ups, because their transportation system is as bad as Bihars. And if there is a scarcity of healthcare personnel, few of them can conduct monthly check-ups in scattered communities. My suggestion is that the government should train local women to be midwives, so that the latter can provide some form of regular check-ups for pregnant women. This solution will not only improve healthcare among communities, but also address the employment needs of many impoverished women. In addition, this midwifery training framework can also be applied in similar cases, so that solutions at the micro level can be raised to global levels

Confederation and Constitution Essay Example for Free

Confederation and Constitution Essay The Articles of Confederation, formally known as the Articles of Confederation and Perpetual Union, refers to an agreement between the thirteen founding states that first formed the United States of America as a confederation of sovereign states. The Articles of Confederation had served as the first U.S. constitution (Merrill, 1959). The states under the confederation were Virginia, South Carolina, New York, Massachusetts, Connecticut, Georgia, Rhode Island, New Hampshire, New Jersey, Pennsylvania, North Carolina, Delaware and Maryland. In 1787, a constitutional convention was called to revise the Articles of Confederation as they contained so many flaws, which would have fatally affected the confederation (Wendel, 1981). However, the convention ended up abandoning the Articles and drafted a new constitution which had a much stronger national government. After so much tussle and debating, eleven of the thirteen states ratified the constitution which led to the formation of a new form of government for the United States of America (Kermit, 1987). The following are similarities and differences of the Articles of Confederation and the Constitution. Consenting of power According to the Articles of Confederation, the legislature of each state had no specific means of choosing voters. The delegates of each state were to sign the Articles, but only do as directed by their legislature (Young, 1977). Their legislature did not provide for them to vote in such agreements thus, they only wait until instructed so. This shows that the Articles of Confederation did not provide how it could be ratified, but indirectly implied it the duty of the legislatures of the various states. This meant that the people had no direct influence over the form of national government being put in place because their representatives were not specifically elected for that purpose.The Constitution provided for conventions in the states whereby delegates are chosen by people for the purpose of considering ratification. Therefore, the Constitution had specifically addressed its ratification in Article VII (Maier, 2010). The provision that ratification by nine states were to effect it meant by passing the state legislature and going to the people for governing consent. In summary, in the Articles of Confederation, consent of power was from the state while in the constitution the power to govern came from the people to the government. Type of National Government Under the Articles of Confederation, the government was more of a constitutional confederacy, whereas the Constitution provided constitutional federal republic (Merrill, 1959). Under both, the government was a constitutional government because it was codified in writing. The government structure between the two, however, differed. An association of States under a common government formed the confederacy. Each member state retained its sovereignty leaving the national government with very little authority over the individual state (Young, 1977). The National government powers tilted towards foreign relations for the benefit of all the states. This meant that the National Government could not coerce individual states to do anything. The constitution provided for a federalism structure (Kermit, 1987). This ensured a more equated power sharing between the National government and the state government. The National government, therefore, had sufficient sovereignty to execute its mandate while ensuring the same for the state government. Representation in the National Government In the Articles of Confederation, indirect popular representation was in effect as the representatives were appointed by an elected state legislature (Wendel, 1981). On the other hand, the Constitution effected direct popular representation for both the states and the citizens. The people, through popular vote, formed the House of Representatives while the states ,through elected legislature, appointed the Senate (Kermit, 1987). The representation according to the constitution was in accordance with the structure of Federalism. Division of Powers in the National Government Articles of Confederation provided one legislative body (unicameral) with all powers of national government which was the Congress Assembly. All decisions and relations were derived from the Congress (Wendel, 1981). Matters of law, settling disputes, foreign relations, including all the others issued from Congress (Merrill, 1959). However, Congress did not have the ability to implement laws, and had limited ability to judge on law or disputes because a dedicated judiciary was not in place. The Congress, however, appointed courts to preside on piracy and High Seas crimes, resolve disputes between States and individuals from different States. The Constitution, however, provided for division of power of the National government into three distinct branches, each with specified duties. The Legislature composed of the Senate and House of Representatives is mandated with making laws (Maier, 2010). The executive was to enforce laws with the President while the Judiciary and inferior courts is to judge using the law. A mechanism was also provided to each of the three branches to view the power on other two and encroachments into other branches powers. Powers of Congress The Articles of Confederation provided specifically enumerated powers to the congress which included regulating foreign commerce. Congress could not, however, regulate interstate commerce (Wendel, 1981). The Constitution powers carried over from the Articles of Confederation included the power to regulate foreign and interstate commerce amongst others. Some of the powers remained the same although others differed. Among the powers included in the Constitution but absent in the Articles of Confederation are taxing, regulating interstate and foreign commerce, making of uniform laws on bankruptcy, raising and supporting an Army and Navy and establishment of inferior courts (Kermit, 1987). Congress Assembly lacked all these powers under the Articles of confederation. Revenue Raising The Articles of Confederation provided that National Government should request for funds from the individual states (Wendel, 1981). The Constitution, however, gave the National Government power to tax. A major shortcoming of the Articles of Confederation was a failure of providing for the National Government to raise its own revenues (Young, 1977). Congress assembly requested funds from states for National treasury. This resulted in the states failing to comply as requested. This made the United States lag on paying its debts and meeting its obligations. Under the Constitution, Congress could raise revenue for costs and operations of the National Government, namely, common defense and general welfare of the United States (Maier, 2010). However, some restrictions were imposed regarding revenue raising of the National Government. The provision of raising revenue for National government ensured it did not rely on other entities namely, the states to execute its duties. Enforcement of Federal Laws The Articles of Confederation did not provide for the National government to enforce its laws thus it had to rely on States for this function (Wendel, 1981). Laws, treaties, acts or agreements passed by Congress Assembly were up to states solely to enforce (Merrill, 1959). This resulted in them only enforcing what favored and suited to them. The Constitution on its part, gave the executive branch through the President power to enforce laws (Maier, 2010). This provision enabled speedy execution of laws and execution of the government requirements. Analysis of Drafting the Constitution On May 25, 1787, fifty five delegates of the United States convened in Philadelphia with intent of creating a new and better government. Initially, Virginians Edmund Randolph and James Madison presented a constitutional proposal called the Virginia Plan. The proposal provided for a bicameral (two chambers) legislature (Kermit, 1987). The lower house was to be chosen by the citizens, and the upper house was chosen by the lower house. In addition, a national executive and judiciary were to be selected by the legislature. The plan aimed at creating a strong central government. The debate began with the delegates of the large states supporting the Plan while those from smaller states opposed it. The smaller states felt that the larger states would dominate national legislature for the number of legislative representatives was to be determined by population. Some delegates also had fear that a firm central government would overpower the states restricting their individual liberties. Weeks of debating saw another proposal from William Patterson of New Jersey (Maier, 2010). This was referred to as the New Jersey Plan. This plan modified the Articles of Confederation and proposed a unicameral legislature having equal representation regardless of states’ population, a two-person executive branch and a single body of the judiciary. Smaller states delegates and proponents of weak government were for the New Jersey Plan while bigger states delegates opposed it. The ensuing stalemate was broken by Roger Sherman of Connecticut through the Connecticut Plan. The plan incorporated both previous proposals. Its proposal of a bicameral legislature with a population-based lower chamber and an independent upper chamber with equal representation satisfied both the small state and large state delegates. Other compromises included legalization of the slave trade until 1808 and returning of escaped slaves to their owners. Slavery was assumed to come to an end by itself. During census, slaves were to be enumerated as three-fifths of a person (Kermit, 1987). This resolved the debate on counting slaves between northerners who were against it and southerners who were for equal counting of slaves. Many delegates opposed people electing the president while others supported the election of the executive by the citizens. An Electoral College was formed which called for a body of electors selected by each state’s legislature to vote for a president. The Debate over Ratification between the Federalists and the Anti-Federalists Ratification of the constitution also resulted in a major division between federalists and anti-federalists. The Anti-Federalists such as James Hancock feared that the National Government, the Executive branch and Congress held too much power. They also argued that the national government could maintain the army during times of peace (Maier, 2010). Contrary to the Anti-Federalists, the Federalists led by James Madison argued that power separation into three independent branches protected people’s rights as each of the branches represented a different aspect of the people (Hamilton, Madison Jay, 1982). Because of the equality of the branches, none of the groups could control another. They also argued that listing the rights exposed the people as it would likely result in the government violating those not listed. The final compromise for ratification saw the federalists promise drafting of the bill of rights once Congress met. References Hamilton, A. Madison, J. Jay, J. (1982). The Federalist Papers. New York: Bantam Classics. Kermit, H., (1987). The Formation and ratification of the Constitution: Major historical interpretations. New York: Garland Pub. Maier, P. (2010). Ratification: The People Debate the Constitution, 1787-1788. New York: Simon Schuster. Merrill, J. (1959). The Articles of Confederation: An Interpretation of the Social-Constitutional History of the American Revolution, 1774–178, p. 178–179 Wendel, T. (1981). The Articles of Confederation. National Review. Vol. 33(13) p. 768- 770. Young, R. L. (1977). The Articles of Confederation and Perpetual Union. American Bar Association Journal. Vol. 63(11), p. 1572.

krista bradford :: essays research papers

People running around with underwear on their head, a fake suicide over the Niagara Falls, forest rangers who are positive they seen Bigfoot, and sheriffs who make x-rated videos on a rented video camera and forget to take the tape out. These are some of the wacky stories Krista Bradford experiences during her career as an anchor on tabloid television. She tries to convince the reader that TV tabloids are trashy in the article â€Å"The Big Sleaze published in Rolling Stone magazine in 1993.   Ã‚  Ã‚  Ã‚  Ã‚  Bradford writes the article in a unique fashion. She writes it as a story. Everything in the article is an experience, which make this article more interesting and convincing. Her first an anchor job was at the age of 18, she was an intern for Joan Lunden at KCRA-TV in Sacramento, California. She lost that job 10 years later so she met with Peter Brennan, the producer of A Current Affair, and he gave Bradford a job as an anchor. 6 months later they wanted her to portray a bimbo rape victim in a reenactment. She refused and went on with her life. After she was done at A Current Affair, she worked at The Reporters. She ended her career with a show hosted by Geraldo Rivera named Now It Can Be Told. She worked in tabloid TV for five years and has a lot of experience with it and that helps to make this article convincing.   Ã‚  Ã‚  Ã‚  Ã‚   Bradford is very negative towards television tabloids. Her tone towards everything in the article is strong and negative. She uses profane and Informal language, like tits-and-ass raunchiness and rubbernecking at the oddities of American life. Her language has a lot of trashiness to it. She also says TV tabloids do not mature the mind, they mutate it. In the article, Bradford doesn’t make the mistake on using too big of words. She uses words that everyone can understand, not just her colleagues. For instance, she uses the word â€Å"bigwigs,† basically everyone knows what that word means. She also uses the phrase â€Å"Joe six-pack.† A lot of what has to do with articles are the race of a person their attractive ness and their sexual orientation. The truth is TV tabloids discriminate against people of different race, gays, and unattractive women. They also use racial slurs and that will upset a lot of people. These are some of the negative points she uses against tabloid television.

New Garments Business Plan Essay

Though agriculture has always been the one of the most anticipated sectors in budgets, discussions, lectures and books but in true sense garments industry in Bangladesh is the most essential sector in terms of employment of comparatively less educated people. Employing almost 4.2 million people of whom 80% are women and thus contributing to empowerment of rural women. Let alone employment even if we consider foreign currency inflow this has been one of the most potential source. RMG covers around 80% of the total foreign exchange earnings of Bangladesh. According to a survey it contributes around 8 billion dollars which is around 13% of GDP. Starting in 1970s earning from it has increased by 8 times which is around 16.5% per annum. SWOT analysis Weakness: 1. Limited financial investment, 2. Insufficient infrastructural facility, 3. Less educated work-force 4. Negative impression on foreign buyers due to both political and unrest within the industry among the labor 5. Lack of legal enforcement 6. Lack of brand awareness 7. Poverty Threats: 1. High level of inflation 2. China, Pakistan and India. 3. Increasing competition 4. Capital investment availability, 5. Political instability 6. Corruption 7. Workplace unrest Strengths: 1. Labor intensive industry and labor cost is cheaper in Bangladesh compared to most countries 2. Plenty of labor available 3. Quality products 4. Competitive pricing Opportunities 1. Becoming a major hub 2. Tax reduction/govt. incentives 3. Planned Infrastructural development should improve supply chain a lot Company: Elegance Our company will be a garment company. Estimations are done based on square textile ltd and a small company named triangle fashion wear in Dhaka. Vision Provide quality clothing for every class of people and become one of the leading names in garments sector in the country and abroad as well. Mission Capture and satisfy the needs of customers through cost leadership and quality assurance and thus expand gradually. Introduction: Our company in the initial stage will go for sewing shirts only assuming monthly demand of 4000 shirts. As we will only produce ordered volume so the assumed demand is also our total production in units. We will take orders from other garments. As we will do the sewing only we won’t be having any inventory cost other than the raw materials. Reason behind being the designing and the cutting in these scenarios are normally done by the garment giving the order and we will complete the sewing and the collars. Buttons will be done afterwards elsewhere. For the electrical arrangements such as getting the business line for industrial purpose and placing meters the cost is assumed as 40000 and for wearing, stabilizers for machines sockets and other expenditure 40000 more is added with the initial cost. We will have 22 machines for which a 1000-1200 square feet space will be require. For hiring the place advance with 1st months’ rent is assumed as 115000. Loan of 200,000(27.54%of initial investment) will be taken at a rate of 15% which is close to 30% of the total investment amount. (Basic bank) (Small scale enterprise: The enterprise will be termed as small if in today’s market condition the replacement cost of plant, machinery and other components excluding land and building amounts to tk 15 million or less-Policy strategies for small and medium enterprises development in Bangladesh) Inventory: The raw materials should include, needles, pastes used in collars and threads. Ordering volume will be our production so there will be no additional inventory cost Machines: Taking the demand into account we will start with 22 machines of which 18 are single needle plain machines 2 over locks and two three needle machines. Ratios of plain machine to over locks and three needle is 10:2 Single needle is for basic sewing, three needle takes 1/3 time compared to single needle for obvious reasons but are very expensive, and over locks are sewing machines with blades that cuts the additional threads after sewing. Changes in demand and consequences: According to the owner of the triangle fashion wear in the winter time the demand for shirts decrease by 20-25%.duration of this shortage in demand is around 2 months. During this period there are obvious lay-offs so there is decrease in demand, in salaries and ultimately decrease in COGS and sales as well. Sales and COGS: Sales growth for our company is taken as 17%, based on the average of 5 years growth in sales of square textiles which is close to 20% and of triangle fashion wear which is close to 15%. As for COGS, for our company the growth assumed is 10%.for square text. Average growth in cogs is less than 15. NWC is assumed as 15% of sale for our company for each of five years. For square text. It is close to 18%. Salvage value For the over locks and single needle SV is assumed at an average of 5500tk after 5 years for each of the machines and for the 3 needle machine it is 8000 tk each Depreciation and tax: As for depreciation we deducted salvage value from total machine cost and deducted the amount by 10 which is the total lifetime for the machines. We used straight line depreciation for the other years. Corporate tax rate is assumed as 35% of the EBT amount. Calculating WACC: Market return of 10% is taken from the stock Bangladesh web site on 12th April, US risk free rate is taken for the measurement which is close to 3% and beta of 1.26 is taken from the stock Bangladesh website as well for the textile industries. Calculating CAPEX: Capital expenditure is calculated by summing up all the fixed assets for the 1st year which is close to 7% of the total sales for the same year. For the rest of years the growth rate is assumed as same as the sales which is 15%. After that we deducted fixed asset amount of the previous year from the amount of current year. 4P analysis: Product: As we said earlier our only product will be shirts. Pricing: Rate for sewing shirts in the market now is close to 90tk per shirt, we will start with 85tk to capture the market in the first place and then will focus on maintaining the quality. As we will only sew shirts so the calculated cost for each shirt will also be our production cost/unit.it is calculated as 49.5 by dividing COGS by demand. Promotion Promotion: We will do it by ourselves as the owner of the business so we won’t be having any additional cost for advertising and there will be experienced supervisors too, to initiate promotion. Place/Location and delivery: We will choose a place close to the companies we are expecting to get orders from. For the delivery of raw products to us and delivery of the sewed shirts to the companies ordering, companies themselves will be responsible.so again there will be no additional transportation cost for our company.

Health Campaigns to Use to Explain Models of Behaviour Change Essay

In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change. The three recent health education campaigns will be ‘Smoke Free’, ‘Change4Life’ and ‘FRANK’. The two models of behaviour change will be the theory of reasoned action and the stages of change model. For a health educator to carry out their role effectively, they should understand the complicated processes which may influence an individual to change their behaviour. This theory gives an outline that looks at the attitudes which strengthen behaviours. It suggests that the most significant cause of an individual’s behaviour is behaviour intent. Behaviour intent is the person’s intention to carry out a behaviour and this depends on their attitude and the subjective norm. The subjective norm is the influences of individuals in somebody’s social environment on their intention to perform the specific behaviour. If an individual believes that the outcome of taking on a behaviour will be positive, they will have a positive attitude towards the particular behaviour. If other individuals who are important to that person also believe that this behaviour change is positive, then a positive subjective norm is formed. By having a combination of both the individual believing the outcome of adopting the behaviour will be positive and other individuals believing that the behaviour change is positive, it will be much more likely that the person will follow the health advice. The stages of change model The stages of change model says that the process of behaviour change can be broken down into five stages. The five stages are pre-contemplation, contemplation, preparation, action and maintenance. Pre-contemplation is when there is no intention to change behaviour in the near future. At this stage individuals are not aware at all or not aware enough of their problems. Contemplation is when individuals are aware that a problem is there and are seriously considering overcoming their problem but they have not yet made commitment to do something about it. At the stage of preparation individuals are intending to do something about it very soon, however have not done anything about it recently. At the stage of action individuals make changes to their behaviour, experiences or environment so that they can overcome their problems. This needs a lot of commitment of time and energy. Maintenance is the stage when individuals work to try and stop relapse and establish what they have gained during action. The model is often shown as a wheel and some individuals may have to go through the process many times to be successful in departing the cycle and attaining a steady and maintained changed behaviour. The following picture shows the wheel of the stages of behaviour change: Smoke Free The following hyperlink is to an online version of the Smoke Free health education campaign: http://smokefree. nhs. uk/advice-and-information/behind-the-campaign/ The Smoke Free health education campaign uses the theory of reasoned action model of behaviour change. The campaign aims to encourage individuals who smoke to quit smoking. If an individual who smokes views the Smoke Free campaign they may realise that if they quit smoking it will have a positive effect on their health and prevent causing serious harm. If they do believe that the outcome of following the health advice provided by the Smoke Free campaign will be positive, for example it will reduce their risk of developing illness, disability or death caused by cancer, heart or lung disease, it will reduce their risk of gangrene or amputation caused by circulatory problems, it will improve fertility levels and it will improve their breathing and fitness etc. They will therefore have a positive attitude towards the behaviour of stopping smoking. Other people who are important to the individual who is considering quitting smoking may also view the campaign and believe the outcome of the person stopping smoking will be positive, for example it will protect the health of those around the individual by not exposing them to second-hand smoke. By the person having a positive attitude and the positive subjective norm, the person will be much more likely to follow the health advice given by the Smoke Free campaign and quit smoking. The Smoke Free campaign also uses the stages of change model. When an individual is trying to quit smoking they will go through the stages of change cycle. At the stage of pre-contemplation the individual who smokes does not have intention to change their behaviour, they may not be aware or not aware enough of the damage that smoking can cause to their body and their smoking problem. At the stage of contemplation the individual may start becoming aware that they have a problem with their smoking and they are seriously considering stopping smoking but they have not yet made commitment to do something about trying to quit smoking. At the preparation stage they are intending to do something about trying to stop smoking very soon, but they have not done anything yet. At the action stage the individual makes changes to their behaviour, so that they can overcome their smoking problem, for example completely stopping smoking, gradually cutting down on smoking, using nicotine replacement therapies such as nicotine patches, nicotine gum, inhalators etc. At the maintenance stage the individual will work to try and stop starting smoking again and they look at what they have gained during the action of changing their behaviour by quitting smoking, such as their health improving. The individual may not be successful with stopping smoking on this occasion, they may relapse and start smoking again, so they might have to go through the process many times before they completely stop smoking. Change4Life The link below is to an online version of the Change4Life health education campaign: http://www. hs. uk/Change4Life/Pages/change-for-life. aspx An individual may follow the advice that the Change4Life health education campaign provides, if they are overweight. The campaign tries to encourage individuals to become more active, eat healthier, drink less alcohol etc. to prevent individuals from becoming seriously overweight, which can increase individuals chances of getting heart disease, type 2 diabetes mellitus and some cancers etc. The Chang e4Life health education campaign uses the theory of reasoned action model of behaviour change. If an individual who is may be overweight sees the Change4Life campaign they may realise the harm that being overweight can cause and they might realise that if they follow the advice of Change4Life it might have positive effects. If the person does believe that by following the advice given by the Change4Life campaign it will result in positive outcomes, for example their weight reduces, their fitness levels improve, the chances of them developing conditions like heart disease, type 2 diabetes mellitus and cancers decrease etc. they may have a positive attitude towards the behaviour of losing weight. Other individuals who are important to the person who is considering losing weight might also see the campaign and believe it will result in positive outcomes for the person trying to lose weight. By the individual who wants to lose weight having a positive attitude and the individuals who are important to them also being positive, the likelihood of the person following the health advice provided by the Change4Life campaign and losing weight will be higher. The Change4Life health education campaign also applies the stages of change model. When a person is trying to lose weight they may go through the stages of change cycle. To begin with the person may not have any intention to change their behaviour because they might not be aware at all or completely aware of the harm that being overweight can cause and their weight problem, which is the pre-contemplation stage. They might start becoming aware that they do have a weight problem and they are seriously considering losing weight, however they have not yet made commitment to do something about trying to lose weight, which is the contemplation stage. At the stage of preparation the person is intending to do something about losing weight, but they have not done anything recently. At the action stage the person makes changes to their behaviour, so that they can overcome their weight problem, such as increasing their exercise levels, changing their diet to make it healthier, reducing their alcohol intake etc. At the stage of maintenance the person will work to try and prevent themselves putting weight back on and they look back at what they have attained during the action of changing their behaviour by losing weight. Below is a hyperlink to an online version of the FRANK health education campaign: http://www. talktofrank. com/ FRANK supports individuals who have a drug addiction, to help them overcome their problems. The FRANK health education campaign uses the theory of reasoned action model of behaviour change. If someone who has a drug addiction views the FRANK health education campaign they might recognise that they have a problem and their addiction can cause serious harm to their body and they may also realise that if they follow the advice that FRANK gives, cause positive effects. If they believe that by following the advice provided by FRANK will cause positive effects, such as their health improving, may be improve their social life and mental health etc. they might have a positive attitude towards the behaviour of stopping taking drugs. Other people who are important to the individual who is thinking about stopping taking drugs may also view the campaign and believe it will have positive effects for the individual trying to stop taking drugs. By both the person who wants to stop taking drugs and the subjective norm having a positive attitude it may mean that the person will stop taking drugs. The FRANK health education campaign also definitely uses the stages of change model. When an individual tries to stop taking drugs they go through the stages of change cycle. To start with the individual might not be planning to change their behaviour, as they are not aware or not aware enough of the damage that taking drugs can do and that they have a drug problem. This is the pre-contemplation stage. They may then begin becoming aware that they do have a drug problem and they are considering stopping taking drugs, but they have not committed themselves to do something about stopping taking drugs yet. This is the contemplation stage. At the preparation stage the individual is planning to do something about stopping taking drugs, however they have not done anything yet. The individual may then make changes to their, to help them overcome their drug problem, for example starting to receive talking therapies when they can talk about their drug problem, motivational treatment approaches, cognitive behavioural therapy, group therapy, being prescribed a safer alternative/substitute to the problem or drug, such as methadone instead of heroin. This is the action stage. At the stage of maintenance the individual will work to try and stop themselves relapsing by taking drugs again and they also find what they have achieved throughout the action of not taking drugs. The person may have to go through the process several times before they are successful in fully recovering from their drug addiction. Not everyone has the same ability to change their health behaviours. This is due to social and economic factors. The social and economic context can influence the ability of health education campaigns to change behaviour in relation to health.

How you memorize essays

How you memorize essays Question 4: There are many techniques which have been developed to increase the efficiency of memory . Select 3 techniques , discuss them in detail and present examples of when they can be used. In the world today it is a must to be able to remember things. Memory is a big part in everyones life. Their is hardly a day that goes by when you do not have to remember something. If someone doesnt have a great memory it could cause somewhat of a down fall in their professional life. In this paper I will discuss three different memorization habits and how they can be contributed to ones everyday lifestyle. One of many ways that help people memorize things is in a verbal sense called Rhymes. Rhyming is an easy way for someone to memorize certain things. This method is most common with children in school. Many people that grow up still remember these little detailed Rhymes that help them get threw school. Rhymes are nothing other than little sayings which sometimes make no sense , but when repeated in your mind it helps your recall what is need to know . The Rhyme that I remember best was used in math class I ate and ate until I was sick on the floor eight times eight equals sixty-four that saying is really kind of ridiculous , but I always new what eight times eight was . There are so many sayings out there and everyone of them will help anyone memorize. Rhymes have been and always will have a big impact on helping people in memorization. Another strategy to help on to memorize things is called Acrostics. Acrostics is nothing more than a saying in which the first letter of each word of the saying is the cue to help recall information you need to know . This method is very similar to the method of Rhyming , but you only use the one letter from each word to represent the cue for your needed information. One of the Acrostic phrases that many people were taught for learning notes i...

Day Dreaming Essay Example

Day Dreaming Essay Example Day Dreaming Essay Day Dreaming Essay CONSCIOUSNESS An Altered State of Consciousness The conscious mind is what allows individuals to become associated with the closest form of reality that they can perceive. To achieve a conscious state, the individual should be aware and responsive to their immediate environment as well as their own unique thoughts, feelings, and actions. However, while it may go unnoticed and seem completely effortless, people are continually altering their states consciousness. For instance, when people become bored or uninterested in their current activities, they have the capability to enter a private world in their mind in which they can escape the realities of true and absolute consciousness. â€Å"Our minds may wander during boring tasks because daydreaming is actually the brain’s normal state, rather than a pointless distraction, according to a new U. S. study† (Jones, 2007). According to Malia Mason, a postdoctoral researcher of neuro cognition at Harvard University, psychologists have assumed that individuals concentrate most of their time towards goal-oriented thoughts and that periodically they will have spouts of extraneous thoughts. Conversely, it could be that individuals spend most of their time engaging in less productive thoughts and that they will occasionally have some goal-oriented thoughts and ideas. Furthermore, Mason describes daydreaming as â€Å"a state of mind where thoughts that are experienced by an individual are unrelated to what is going on in the environment around them† (Jones, 2007). Daydreaming alters the consciousness because it is a type of imagination in which the mind forms mental images of scenarios, possibly creating circumstances that the daydreamer has never experienced before. The brain is so fascinating because it has this wide range of abilities to produce effects that include voices and feelings in one’s very own daydream. Although this may seem as if daydreaming is just a gratifying distraction of desirable fantasies, it is actually very beneficial in a variety of ways. â€Å"Psychologists estimate that one-third to one-half of a person’s thoughts hile awake are daydreams, although a single daydream rarely last more than a few minutes† (Encyclopedia of Psychology, 2001). Nevertheless, the time spent on daydreaming can have helpful and advantageous uses and outcomes such as relaxation, maintaining relationships, becoming more productive and accomplishing goals, inducing creativity, and of course, overcoming boredom. When one†™s head is in the clouds and their mind begins to wander, eventually they will begin to feel peaceful and relaxed. Consequently they may be in a better mood, have a clearer mind, and feel refreshed, therefore allowing them to achieve their priorities. Furthermore, it is even possible that if one daydreams about their goals and desired successes, they will in turn work harder and put forth the effort to make those dreams come true. â€Å"The beauty of daydreams is that nothing is impossible† (Frank, 2005-2010). Another positive characteristic of having daydreams usually allows couples to maintain healthy relationships. According to James Honeycutt, PhD, â€Å"happy couples tend to think about one another when they’re apart, which has the effect of psychologically maintaining the relationship. He goes on to say that â€Å"we daydream about the people we love and we imagine sharing good news with them, along with our successes and failures† (Frank, 2005-2010). Also, daydreaming provides the ability for the mind to stay active. â€Å"People with monotonous jobs, like factory workers and security guards, often use daydreaming to keep their minds stimulated and to get them through the day† (Frank, 2005-2010) . According to U. S. researchers, â€Å"daydreaming seems to be the default setting of the human mind, and certain brain regions are devoted to it† (msnbc, 2007). In fact, Malia Mason says that there is this network of regions in the brain that are activated as long as people are not engaged in any focused activities. â€Å"Neurologists and psychologists have debated what goes on when people are not specifically thinking about or doing something, and there had been general agreement that the mind does not simply go blank† (msnbc, 2007). In order to study what exactly takes place in the brain and what parts are activated while daydreaming, a functional magnetic resonance imaging scanner (fMRI) may be utilized. This can be done while communicating with the subject being imaged so as to analyze the activity simultaneously. Research has conclusively proved that during daydreaming, many areas in the brain experience a significant rise in activity as well as gaining an increase in the ability to solve complex problems. â€Å"The brain’s â€Å"default network† which is linked to easy, routine mental activity and includes the medial prefrontal cortex (PFC), the posterior cingulate cortex and the temporoparietal junction was the only part of the brain thought to be active when our minds wander† (Physorg, 2009). Nevertheless, it was also found that â€Å"the brain’s â€Å"executive network† associated with high-level, complex problem-solving and including the lateral PFC and the dorsal anterior cingulate cortex also becomes activated when we daydream† (Physorg, 2009). After performing a study to determine why brains are inclined to daydream, researchers eventually concluded that â€Å"although the thoughts the mind produces when wandering are at times useful, such instances do not prove that the mind wanders because these thoughts are adaptive; on the contrary the mind may wander simply because it can† (msnbc, 2007). Daydreaming may possibly be an ultimate source of multi-tasking. The brain has an amazing capacity to recognize how much attention is essentially available and distribute it to potentially more important thoughts by simply altering one’s consciousness in the form of everyone’s own unique ability to daydream. References * Encyclopedia of Psychology. (2001, April 6). Daydreaming. Findarticles. com. Retrieved February 26, 2010 from http://findarticles. com/p/articles/mi_g2699/is_0000/ai_2699000083 * Frank, Christina. (2005-2010). Why Does Daydreaming Get Such a Bad Rap? Webmd. com. Retrieved February 26, 2010 from ebmd. com/balance/features/why-doesdaydreaming-get-such-bad-rap * Jones, Hilary. (2007, January 19). Daydreaming Improves Thinking. Cosmosmagazine. com. Retrieved February 26, 2010 from cosmosmagazine. com/news/980/daydreaming-improves-thinking? page=3 * MSNBC. (2007, January 19). Caught Daydreaming? Blame Brain’s Settings. Msnbc. com. Retrieved February 26, 2010 msnbc. msn. com/id/16709755/ * Physorg. (2009, May 11). Brain’s Problem-solving Function at Work When We Daydream. Physorg. com. Retrieved February 26, 2010 from physorg. com/news161280990. html

Definition of Dime Novel

Definition of Dime Novel A dime novel was a cheap and generally sensational tale of adventure sold as popular entertainment in the 1800s. Dime novels can be considered the paperback books of their day, and they often featured tales of mountain men, explorers, soldiers, detectives, or Indian fighters. Despite their name, the dime novels generally cost less than ten cents, with many actually selling for a nickel. The most popular publisher was the firm of Beadle and Adams of New York City. The heyday of the dime novel was from the 1860s to the 1890s, when their popularity was eclipsed by pulp magazines featuring similar tales of adventure. Critics of dime novels often denounced them as immoral, perhaps because of violent content. But the books themselves actually tended to reinforce conventional values of the time such as patriotism, bravery, self-reliance, and American nationalism. Origin of the Dime Novel Cheap literature had been produced in the early 1800s, but the creator of the dime novel is generally accepted to be Erastus Beadle, a printer who had published magazines in Buffalo, New York. Beadles brother Irwin had been selling sheet music, and he and Erastus tried selling books of songs for ten cents. The music books became popular, and they sense there was a market for other cheap books. In 1860 the Beadle brothers, who had set up shop in New York City, published a novel, Malaeska, The Indian Wife of White Hunters, by a popular writer for womens magazines, Ann Stephens. The book sold well, and the Beadles began to steadily publish novels by other authors. The Beadles added a partner, Robert Adams, and the publishing firm of Beadle and Adams became known as the foremost publisher of dime novels. Dime novels were not originally intended to present a new type of writing. At the outset, the innovation was simply in the method and distribution of the books. The books were printed with paper covers, which were cheaper to produce than traditional leather bindings. And as the books were lighter, they could easily be sent through the mails, which opened up great opportunity for mail-order sales. Its not a coincidence that dime novels became suddenly popular in the early 1860s, during the years of the Civil War. The books were easily to stow in a soldiers knapsack, and would have been very popular reading material in the camps of Union soldiers. The Style of the Dime Novel Over time the dime novel began to take on a distinct style. Tales of adventure often dominated, and dime novels might feature, as their central characters, folk heroes such as Daniel Boone and Kit Carson. The writer Ned Buntline popularized the exploits of Buffalo Bill Cody in an extremely popular series of dime novels. While dime novels were often condemned, they actually tended to present tales which were moralistic. The bad guys tended to be captured and punished, and the good guys exhibited commendable traits, such as bravery, chivalry, and patriotism. Though the peak of the dime novel is generally considered to be in the late 1800s, some versions of the genre existed into the early decades of the 20th century. The dime novel was eventually replaced as cheap entertainment and by new forms of storytelling, especially the radio, movies, and eventually television.

Police Subculture Essay Example | Topics and Well Written Essays - 2250 words

Police Subculture - Essay Example police officer sets individuals apart from society and that it is difficult for them to manage non-police relationships which might be compromised by the requirements of the job or which, according to Stanley (2002), might compromise their job. Chan (1997) documents Australian police and offers new conceptualization of police culture. The author notes that policeminority relations have engaged substantially with reform, and 'the routine brutalism of the cops' seemed to signal not for the need for reform but its failure. She criticises their existing conceptualizations for 'their inability to account for differences in culture, their neglect of the active role played by officers in the reproduction or transformation of culture, their failure to situate police culture within the political and social context of policing, and their silence about the scope and possibility for cultural change' (Chan, 1997; p.12). Police officers working at the 'street' level function in a highly stressful and dangerous professional role. Numerous studies have examined whether police officers exhibit personality traits different from those of the general population (e.g., Carpenter & Raza, 1987; Fenster & Locke, 1973; Hanewicz, 1978; Lefkowitz, 1975; Sheppard, Bates, Fracchia, & Merlis, 1974; Simon, Wilde, & Cristal, 1973). Adlam (1982) concluded that the personality and social attitudes of police personnel change over time. Veteran police officers are more cynical, suspicious, and socially isolated than other people (e.g., Goolkasian, Geddes, & DeJong, 1985; Niederhoffer, 1967; Norvell & Belles, 1990; Skolnick, 1976). Officers are exposed to much more tragedy and human suffering over time than the vast majority of the general population. In addition, police officers become increasingly... Chan (1997) documents Australian police and offers new conceptualization of police culture. The author notes that police\minority relations have engaged substantially with reform, and ‘the routine brutalism of the cops’ seemed to signal not for the need for reform but its failure. She criticises their existing conceptualizations for ‘their inability to account for differences in culture, their neglect of the active role played by officers in the reproduction or transformation of culture, their failure to situate police culture within the political and social context of policing, and their silence about the scope and possibility for cultural change’ (Chan, 1997; p.12). Police officers working at the ‘street’ level function in a highly stressful and dangerous professional role. Numerous studies have examined whether police officers exhibit personality traits different from those of the general population (e.g., Carpenter & Raza, 1987; Fenster & Locke, 1973; Hanewicz, 1978; Lefkowitz, 1975; Sheppard, Bates, Fracchia, & Merlis, 1974; Simon, Wilde, & Cristal, 1973). Adlam (1982) concluded that the personality and social attitudes of police personnel change over time. Veteran police officers are more cynical, suspicious, and socially isolated than other people (e.g., Goolkasian, Geddes, & DeJong, 1985; Niederhoffer, 1967; Norvell & Belles, 1990; Skolnick, 1976). Officers are exposed to much more tragedy and human suffering over time than the vast majority of the general population. In addition, police officers become increasingly aware that many citizens feel uncomfortable interacting with them, even when they are off duty; some people acti vely dislike the police. [Newburn, 2005] Police subculture is often considered as both a cause of police deviance and an obstacle for police reform.

Using the product or service of your choice describe the behaviors in Assignment

Using the product or service of your choice describe the behaviors in making a purchase - Assignment Example Chaudhuri (2006) noted that consumer behaviour is influenced by both internal and external factors. The internal factors include personality, lifestyle, motivation, demographics, attitudes, feelings, beliefs, knowledge etc. The external factors include: ethnicity, family, advice, locality, culture, social class etc. The motive of the purchaser or consumer is one of the important factors influencing the purchase of a car. According to Evans, Foxal and Jamal (2009), motive is the driving force that makes an individual want to obtain a certain product. In this case, the purchase of a car will depend entirely on the needs of the purchaser. A consumer may have certain needs that make it necessary to purchase a car instead of purchasing a motor bike for instance. This needs underpin the processes involved in deciding to buy a car. Again the social status and financial capability of a purchaser also influences the decision to purchase. A buyer with good financial capability will purchase a car based on his social standing in the society and the impression he or she wants to make. Such a buyer not only needs a car, but the car has to conform to certain desired standards. These factors go hand in hand with the lifestyle of the purchaser of the car. According to Graves (2010), the purchaser’s attitude towards a certain type of car in combination to his or her knowledge and ability play a central role in determining whether a purchaser of a car will purchase a certain car. The knowledge of a purchaser of a car with regards to strengths and weaknesses of the car shape his attitude towards the car and this in combination with his financial ability then determine which type of car will be bought. Social factors also influence the purchaser’s choice of a product. According to Underhill (2008), social factors like family, friends and the greater society influence a purchaser’s choice. A buyer will buy a car that meets the criterion that in

The Negative Effects of the Grading System Essay

The Negative Effects of the Grading System - Essay Example While each individual has perceptions of what an A or a C or an F should mean with regard to student achievement, the reality is that these measures are often applied inconsistently and arbitrarily. Letter grades often become efforts to shoehorn subjective learning assessments into an objective measurement system that does not necessarily lend itself to being applied in that way. Further, such grades can be applied with relativism, such as in the context of a bell curve whereby students are given a grade that may not truly reflect their mastery of the subject matter, simply because of their juxtaposition to other students in the class. Ultimately, there are several potentially negative effects of the traditional letter grading scale that warrant a wholesale review of how student performance should be appropriately measured under various circumstances. To be sure, the traditional system may be the best system for some situations, namely where students are objectively tested and scored on the material. However, education is largely becoming a more complex, subjective and nuanced endeavor in a world that is rarely black and white. This paper will assess the appropriateness of the traditional letter grade system for measuring student success in various types of learning environments, and evaluate some of its alternatives. It will also discuss the potential negative consequences of applying the traditional objective letter grade system where it may not be appropriate to do so. The Meaning of Letter Grades A's and B's no longer mean what they used to, largely because they have become the predominant grade given. For example, a recent analysis of grades in Indiana public schools shows 75% of all grades given were either A's or B's, with only 10% being D's or F's (Stockman, 2007, para. 3). That leaves 15% of grades being C, which intuitively would be the median grade. Such an uneven grade distribution begs the question of whether grade inflation is at play, or whether the vast majority of students are really earning these high grades. According to Matthew Hartley, assistant professor of education at the University of Pennsylvania's Graduate School of Education, "It's important to remember that grade inflation is a shift in grades without a corresponding improvement in performance. . . If your institutions are becoming more competitive and selective, it may be that they are admitting better prepared students who are earning A's, which means there is no inflation" (para. 7). Largely due to this uncertainty about how well deserved a grade actually is, letter grades are becoming increasingly irrelevant as students move toward the transition from school to the workforce. As George Kuh of Indiana University asserts, "If you talk with business and industry leaders, they'll tell you grades don't matter . . . What you really want to know is if they're flexible, adaptable, can they work with other people" (para. 30). Thus, it seems a different, more subjective measurement of student performance may be in order if the goal is to help students succeed as working professionals. An approach that evaluates students on their ability to apply what is learned in a way that makes them functional contributors to society would likely be more valuable to

Moral dilemma of whether euthanasia is ethically acceptable Essay

Moral dilemma of whether euthanasia is ethically acceptable - Essay Example This paper weighs in on the ethics of euthanasia as it applies to elderly people near death and suffering, and in the context of such people being in nursing homes and hospices, being administered end of life care. My own experience visiting, interacting with residents and workers, and reflecting on those experiences at Brandon Woods is the mine of concrete experience on which I intend to draw insights into the ethics of euthanasia. This paper situates the discussion of the ethical acceptability of euthanasia in such elderly care settings from the perspective of at least three normative theories of ethics: Kant’s, utilitarianism, and cultural relativism. Ð ¡ultural Relativism:Cultural relativism basically posits that cultural perspectives color what is moral and ethical, and so people from one culture differ from another in terms of what they deem to be moral and ethical, or immoral and unethical. In other words, this perspective takes off from the observation in the natural world, that societies have differing takes on what is right and wrong, so that what is right and wrong in one culture may be at odds with how people in another culture view what is right and wrong. The texts give the example of the Eskimos, for instance, who have differing views on marriage, sex, infanticide, and taking care of the elderly from the west. The text further give the example of two differing cultures having differing takes on what is right and wrong when it comes to disposing of their dead fathers, with one culture practicing what the other culture deems to be immoral and unethical, and vice versa. The practices are eating the dead and cremating them. At the heart of cultural relativism is the position that morality is something that is arbitrary, or at most the result of how different cultures form their opinions about what is right and wrong. In this sense there is no absolute right and wrong, and that everything is a matter of practice, as well as of opinion. The fla w from this conclusion is also made evident in the text. Two or more cultures with differing ethical beliefs do not necessarily rule out the existence of an absolute moral and ethical standard. For instance, that one culture deems eating the bodies of their dead fathers unethical, and that another deems burning the remains of their dead fathers unethical, does not mean that there is no absolute moral and ethical standard with regard to disposing of the remains of dead fathers. It is just that two or more cultures differ in their beliefs. Similarly, that Eskimos differ in their beliefs from western society about marriage and selectively killing children does not mean that there are no absolute ethical standards concerning killing infants, and concerning swinging partners and leaving old people to die in the cold. For another example that drives home this point, that one culture views the world as flat rather than round, or that one culture deems the world to be created rather than be ing the product of evolution, does not mean that there is no absolute truth with regard to the roundness of the earth, or the validity of the proof of evolution theory. The problems with cultural relativism are compounded when one takes off from the premises of the theory and then pursues their logical consequences to the end. For instance, if morality and ethics are relative, then one culture is no better than the other, and there can be no talk of ethical or moral progress. There is only the relative belief of one culture as the basis of ethical judgment. This conclusion flies in the face of historical developments that see morality and

Health Insurance - Obama Care Essay Example | Topics and Well Written Essays - 750 words

Health Insurance - Obama Care - Essay Example The law was meant to eliminate the current pre-existing health conditions in the state, stop the insurance companies from getting rid of the customers when they fall sick, protect any form of gender discrimination that exists in the healthcare industry and expand on the existing preventive services and health benefits available (Noonan). Furthermore, the law stipulates that big organizations insure all their employees, create a subsidised insurance in order to lower the cost of insurance and consequently reduce the cost of healthcare spending and the discrepancy. As much as the idea was taken well by many, this was not the case with everyone. This is especially so with the religious community, which believed that the law raised many controversies in terms of the morals and ethics of the religious groups. This was in relation to the laws of the birth control mandate. The ObamaCare plan requires that all for-profit employer’s health plan to provide insurance for up to twenty contraception methods. Among the twenty contraception methods, five of them in the eyes of the religious community was viewed as a form of abortion or sterilization. The basis the religious leaders used in their defence was the Religious Freedom Restoration Act, which was passed in 1993 (Tate, 106). The statute merely stipulated that if the government at any point interferes in any way with the free exercise of religion, it must narrowly alter its regulations to serve a persuasive concern and inflict the least â€Å"oppressive† option. Most religions are against the idea of the use of contraceptives, especially in an instance when the mod e of contraception seems to be a form of taking away life. This, therefore, necessitated the need for the law to be adjusted such that it suits the needs of everyone in the community.   Consequently, the Health and Human Services was forced to make an exemption for churches from the mandate, which implied that religious non-profits were allowed to apply for quasi-exemption from the rule.

Moral dilemma of whether euthanasia is ethically acceptable Essay

Moral dilemma of whether euthanasia is ethically acceptable - Essay Example This paper weighs in on the ethics of euthanasia as it applies to elderly people near death and suffering, and in the context of such people being in nursing homes and hospices, being administered end of life care. My own experience visiting, interacting with residents and workers, and reflecting on those experiences at Brandon Woods is the mine of concrete experience on which I intend to draw insights into the ethics of euthanasia. This paper situates the discussion of the ethical acceptability of euthanasia in such elderly care settings from the perspective of at least three normative theories of ethics: Kant’s, utilitarianism, and cultural relativism. Ð ¡ultural Relativism:Cultural relativism basically posits that cultural perspectives color what is moral and ethical, and so people from one culture differ from another in terms of what they deem to be moral and ethical, or immoral and unethical. In other words, this perspective takes off from the observation in the natural world, that societies have differing takes on what is right and wrong, so that what is right and wrong in one culture may be at odds with how people in another culture view what is right and wrong. The texts give the example of the Eskimos, for instance, who have differing views on marriage, sex, infanticide, and taking care of the elderly from the west. The text further give the example of two differing cultures having differing takes on what is right and wrong when it comes to disposing of their dead fathers, with one culture practicing what the other culture deems to be immoral and unethical, and vice versa. The practices are eating the dead and cremating them. At the heart of cultural relativism is the position that morality is something that is arbitrary, or at most the result of how different cultures form their opinions about what is right and wrong. In this sense there is no absolute right and wrong, and that everything is a matter of practice, as well as of opinion. The fla w from this conclusion is also made evident in the text. Two or more cultures with differing ethical beliefs do not necessarily rule out the existence of an absolute moral and ethical standard. For instance, that one culture deems eating the bodies of their dead fathers unethical, and that another deems burning the remains of their dead fathers unethical, does not mean that there is no absolute moral and ethical standard with regard to disposing of the remains of dead fathers. It is just that two or more cultures differ in their beliefs. Similarly, that Eskimos differ in their beliefs from western society about marriage and selectively killing children does not mean that there are no absolute ethical standards concerning killing infants, and concerning swinging partners and leaving old people to die in the cold. For another example that drives home this point, that one culture views the world as flat rather than round, or that one culture deems the world to be created rather than be ing the product of evolution, does not mean that there is no absolute truth with regard to the roundness of the earth, or the validity of the proof of evolution theory. The problems with cultural relativism are compounded when one takes off from the premises of the theory and then pursues their logical consequences to the end. For instance, if morality and ethics are relative, then one culture is no better than the other, and there can be no talk of ethical or moral progress. There is only the relative belief of one culture as the basis of ethical judgment. This conclusion flies in the face of historical developments that see morality and

Web Sites. The Web development methods Essay Example | Topics and Well Written Essays - 1250 words

Web Sites. The Web development methods - Essay Example As Taylor writes, "Over the years, web sites have become quite a phenomenal and developers are developing web sites using an ad hoc approach, which is causing problems. Developing efficient web sites requires meeting user needs by producing high quality web sites. One way of solving the problems developers are having is by developing a web development process for developers to use." (Taylor, n.d.)The web development methods include a process that describes the steps to follow during development of web sites. The web site development process is driven by use cases that are created based on user requirements, that's why it's so important to build up comprehensive user requirements. As Tran writes, "Requirements and specifications are very important components in the development of any embedded system. Requirements analysis is the first step in the system design process, where a user's requirements should be clarified and documented to generate the corresponding specifications." (Tran, 1999)According to Kaner et al. cited in Sisson (2002), "A requirement is an objective that must be met. Planners cast most requirements in functional terms, leaving design and implementation details to the developers. They may specify price, performance, and reliability objectives in fine detail, along with some aspects of the user interface. Sometimes, they describe their objectives more precisely than realistically." Website projects are usually done on tight schedules, with limited resources, and without a well-defined approach for achieving usability. For many developers it's easy to dismiss usability methods as an unnecessary overhead cost. But usability methods can be integrated efficiently and effectively into each stage of the website design process. Employing this process, and by using forms, checklists, and other tools to improve communication and workflow, website projects can be managed successfully achieving a highly-usable product. (Gergle, Brinck, Wood 1999) One very useful technique for implementing usable website requirements described by Rhodes (2006) is Pareto Principle. He writes, "Usability provides another benefit to product teams. It is very likely that you have one or more people on the team who live and die by the Pareto Principle. Everything is defined in terms of the 80/20 rule, where the majority of issues seem to stem from a small fraction of items. Similarly, most of the value seems to come from just a few features or functions." Various literature (Bolchini and Randazzo 2005; Tran, 1999; Cockburn, 2000; Courage, Baxter, 2004; Lauesen, 2002) mention 3 phases of user requirements life-cycle in web site development: Requirements Identification, Requirements Analysis and Requirements Definition/Specification. Requirements Identification Requirements Identification is the requirements engineering task during which raw new potential requirements are identified. The typical responsibilities of Requirements Identification are to: Identify the desires, potential needs, and expectations of the application's stakeholders. Transform these desires, potential needs and expectations into potential new raw (unanalyzed) requirements. (Cockburn, 2000; Lauesen, 2002) Requirements identification typically involves the requirements team performing the following steps: Identify possible sources of requirements, such as stakeholders, experts, reusable requirements and requirements specifications, documentation, etc. Interview customer representatives, user representatives, domain experts, marketing personnel, and user support agents. Observe representative users at work. Informally identify and capture the resulting potential requirements. (Cockburn, 2000; Lauesen, 2002) Requirements identification for website development can typically be performed using the following techniques: Website Studies. Reverse engineer requirements from legacy websites, competing websites, similar websites, and website databases. Textual analysis of websites (e.g., noun/verb for object/operation, shall/must/will for

‘Of Mice and Men’ by John Steinbeck Essay Example for Free

‘Of Mice and Men’ by John Steinbeck Essay ‘Of Mice and Men’ is written by John Steinbeck. The novel is set in the 1930s during the great depression in California. The two protagonist characters, George and Lennie are farm workers who have a dream of one-day owning their own ranch. They find work in a ranch near Soledad, after escaping from Weed because of George’s incident. They are met by different characters on the farm that all have a dream. To be lonely means to lack friends or companionship and to feel isolated. Most of the characters are lonely and the only thing that keeps them alive is their dreams. Some of the loneliest characters they meet are Candy, an old man with only one hand, Crooks, a black cripple and Curley’s Wife, a woman who has no identity, she is lonely even though she is married. Although they are all on the ranch together, they are lonely because of who they are and their history. ‘Of Mice and Men’ is an emotional story with many different themes and characters. Steinbeck presents Curley’s wife as the only women in the ranch and because she doesn’t have a name it shows that she is not important and she is someone’s belonging. The first time you hear about Curley’s wife is when candy describes her to George. Candy uses expression such as â€Å"she got the eye† and goes on to describe her as looking at other man because of this they call her a â€Å"tart†. Through Candy’s words, we could develop an initial perception of Curley’s wife as Flirty and even promiscuous. This manipulates us by leading us into having a negative view of her. Her first appearance in the Novel focuses on her appearance. The way she acts, the way she looks and the way she speaks with others. The first sentence about her was â€Å"the rectangle of sunshine in the doorway cut off† this shows how she stands there to get attention and get noticed by the ranchers. This make us think as a reader in other way she stood in that certain place because she knows that they will look at her. Her physical appearance of â€Å"full†, â€Å"rough lips† and â€Å"wide-spaced eyes†,† Heavily made up† and â€Å"her fingernails were red† this shows how see got the natural shape on an actor. The â€Å"heavily made up† this shows that she want to make herself look attractive so the ranchers will look at her and feel love in her. The colour â€Å"red† shows that it’s a symbol of danger and on the other side the thick bright colours stands out from other things so this can make herself get noticed by others that is all she wanted. George seems to believe Candy he says to Lennie â€Å"don’t you even take a look at that bitch† this shows the feelings that George got towards Curley’s wife. She is lonely â€Å"stands there looking in† which shows she nothing to do and because of her loneliness she wanted to be loved by others so she acts like she is flirting. They say she is a â€Å"flirty† but it is the only way she knows how to get attention.

Social Work Theories for Neglected Children

Social Work Theories for Neglected Children Critically evaluate the contributions of theory, research, legislation and policy to social work practice in relation to one aspect of practice in one of the following: Children and Families. In this essay I am going to critically evaluate the contributions of theory, research, legislation and policy to social work practice in relation to looked after children who experience neglect. Erickson and Egeland (2002) argue that there are five types of neglect; emotional, medical, physical, mental health and educational neglect and these can all impact negatively on a child. I have chosen to concentrate on middle aged children around the ages of five to ten years of age who have experienced neglect because neglect is one of the most identified forms of child abuse and can have serious effects on children of this age (Mennon et al, 2010). According to the DfES (2014) 62% of looked after children are looked after because of abuse or neglect. Therefore it is important to evaluate how theory, research, legislation and policy can contribute to social workers understanding of neglect and how social workers can support children in overcoming these effects. I appreciate that children wh o become looked after due to neglect often experience other forms of abuse and these can have further negative effects on children (Mennon et al, 2010), however because this essay aims to be prescriptive rather than exhaustive I have chosen to concentrate on middle aged children who experience neglect. Research has made a significant contribution to social work practice in relation to looked after children who experience neglect. The majority of research concentrating on children who experience neglect (Mennon et al, 2010; Trickett and McBride Chang, 1995; Hildyard and Wolfe, 2002) has tended to show that the risk factors associated with neglect can significantly hinder children’s growth and development. Children who are neglected tend to live in poverty, with a lack of parental care, parents may be misusing substances, parents may have mental health problems, one parent may be experiencing domestic violence, and poor prenatal and postnatal care can all lead to a child being neglected by their parents (Pelton, 1994). Research has shown that children who are neglected tended to have the lowest academic grades (Eckenrode, Laird and Dorris). Studies have found that children of school age who were neglected showed social and behavioural problems, they were socially withdrawn, un popular with other children and socially isolated (Erickson and Egeland, 2002 and Trickett and McBride Chang, 1995). Hildyard and Wolfe (2002) found that children who were severely neglected impacted detrimentally on children’s emotional well-being. Therefore, the factors associated with neglect can impact negatively on a child’s normal development and have adverse effects, which is why it is vital for social workers to understand the impact of neglect on children so they can target the most effective interventions to help children overcome the effects. However, it could be argued that there is a lack of research that specifically relates to children who are looked after and experience neglect. Many children who are neglected who are involved with child protection services will have interventions targeted at them in order to prevent neglect from continuing and children do not always become looked after. For example, a child who is being neglected because their parents have substance misuse problems may not end up being taken in to care because the parents seek help for their problems. Or a parent who is being abused may move away from the abusive partner which enhances their ability to parent the child. Much of the research tends to concentrate on how social workers in child protection services can help families where children are experiencing neglect. Arguably therefore there is a lack of research which specifically looks at how the two compounding issues of neglect and being looked after impacts on children. Despite this, the research exploring the effects of neglect on children help social workers understand the impact of neglect on children who are looked after and how this hinders their development which they can then consider when undertaking assessments. This can then help social workers decide what intervention is needed to promote a child’s health and well-being. Attachment theory for instance is invaluable in understanding why looked after children experience some of the adverse effects that they do (Trickett and McBride Chang, 1995). Howe argues that attachment theory is â€Å"very useful to child welfare and adoption workers† (1995: 136) because it can explain children’s behaviour which can help social workers target the most effective interventions (Howe, 2005). Attachment theory, developed by John Bowlby, argued that children need â€Å"secure attachments to their mother in order for them to be stable individuals in later life† (Dunk-west, 2013: 42 ). Attachment theory suggests that children who grow up without a secure caregiver have difficulty forming stable social relationships in later life. The lack of a warm and secure relationship with a caregiver during early childhood can lead to a child experiencing adverse effects, such as delinquent behaviour and depression (Howe, 1995). Therefore children who have been neglected are likely to have insecure attachments because of the lack of care and nurturance they received growing up (Hildyard and Wolfe, 2002). Attachment theory can therefore contribute significantly to social work practice because it helps social workers in their assessments to understand the child’s needs. It also helps social workers understand the need to place looked after children who have experienced neglect in stable placements so they can develop secure attachments to their new caregivers (Howe, 2005; Cocker and Allain, 2008). This can support the emotional and social development of children and is central in building resilience (Crawford and Walker, 2007). To ensure placements are stable and secure attachments can develop; social workers must carry out good quality assessments and develop robust care plans (Cocker and Allain, 2008). Social workers must then frequently assess children in their new placements and assess the quality o f their new attachments with their new caregivers, continually updating the care plan to ensure they are supporting the child’s social and emotional development (Cocker and Allain, 2008). However, Dunk-West (2013) argues that whilst attachment theory is important, it is vital to assess children within their social contexts. The inequalities looked after children face can be more effectively explained by using an ecological approach. Walter (2007) argued in his study that a combination of risks and multiple stressors can lead to adverse effects for looked after children and therefore a holistic approach such as the ecological model can help social workers to do that. Using Brofenbrenner’s (1979) theory for example, within the micro system a social worker could assess that a looked after child who has been neglected is highly likely to have had very little parental support and there may have been family conflict and this could have been because of characteristics within the exo system of a child’s life. Their exo system is likely to have been characterized by poverty and living in a deprived neighbourhood. For example, parents may argue because of the stre ss of living in poverty or engage in excessive drinking or drug taking to try and cope with the stress of living in poverty which then affects their ability to parent effectively and provide children with adequate support or supervision. Furthermore, within the macro system looked after children are aware that society perceives them as a group of children that are deemed as at risk (Walter, 2007). For example, in Care and Prejudice (2009) an Ofsted study that interviewed three hundred children in care found that half the children in their study felt that the public held negative stereotypes about them, such as being delinquent and troublemakers. Looked after children felt heavily discriminated against and felt that this impacted on their ability to do well academically, build friendships and gain employment (Care and Prejudice, 2009). Therefore, it could be argued using an ecological approach that looked after children who experience neglect have poorer outcomes than other children because of the multiple social and environmental factors that impact on parents capacity to parent effectively (McAuley and Davis, 2009). It could be argued that attachment theory is matriarchal in nature. For example, Bowlby’s work in particular which was developed in the 1950s is arguably sexist because the primary caregiver is assumed to be the mother (Beckett, 2006). Yet more recent work on attachment theory has reframed attachment as not meaning attachment to the mother. In modern society as more women have entered the labour market, children are increasingly taken care of by multiple figures; this can include the father, childminders or grandparents (Dunk West, 2013; Nicolsen et al, 2006). Children tend to attach and bond to multiple key figures, male and female (Beckett, 2006). Despite this, research does tend to demonstrate how fathers are marginalized by social workers in children services and are poorly engaged. This can be particularly detrimental for children who are looked after because social workers potentially lose a valuable asset for children (Brigid and Taylor, 2000). Brigid and Taylor (2000) also argued that legislation and policy does not contribute effectively enough to guide social workers in how to challenge traditional gender assumptions, nor does legislation give clear guidance for engaging fathers. For instance, it was only from 2003 that fathers who were not married to the mother of their child acquired parental responsibility automatically even if he was on the birth certificate. Prior to this change in legislation a father could only acquire parental responsibility by a written agreement with the mother or by applying to court (Cocker and Allain, 2008). Therefore, it could be argued that the earlier work of attachment theory has heavi ly influenced social workers in children’s services. The importance of the attachment to the mother has been persistent and as a result social workers have often marginalized fathers (Brigid and Taylor, 2000). Attachment theory has therefore arguably contributed negatively to looked after children because social workers are still heavily influenced by its matriarchal nature. Legislation however underpins how social workers should support looked after children and therefore makes a huge contribution to looked after children who experience neglect, in particular the Children’s Act 1989 and Children’s Act 2004. Under section 22 of the Children Act 1989 there is a duty on the local authority ‘to safeguard and promote the child’s welfare’ (Branye and Carr, 2013: 291) it looks after. The Children’s Act 2004 added an additional duty on local authorities to promote the child’s educational achievements. When a child is subject to a care order or interim care order, social workers become the looked after child’s â€Å"corporate parent† and share parental responsibility with the birth parents. Therefore the local authority becomes responsible for a child’s care and achieving positive outcomes (Cocker and Allain, 2008). For example, ‘Section 7 of the Education Act 1996 states that parents hav e a duty to ensure their children are suitably educated’ (Cocker and Allain, 2008: 138), social workers as a corporate parent therefore share this duty with the birth parents (Cocker and Allain, 2008). As a result of this legislation looked after children are given a designated teacher who ensures they have a personal education plan which sets out developmental and educational needs and identifies targets (Cocker and Allain, 2008). Personal education plan meetings are then held twice a year to assess the child’s educational progress. Research has shown that looked after children tend to achieve lower grades at school than their peers and has therefore arguably heavily influenced legislation. In addition, local authorities have a duty to monitor children’s developmental progress and so children receive medicals once a year. This is all part of safeguarding and promoting the child’s welfare. CAMHS involvement may also be necessary if the child has additional therapeutic needs (Cocker and Allain, 2008). The Children’s Act 2004 made it mandatory for different agencies to work collaboratively and share responsibility for vulnerable children and this includes looked after children so social workers have a duty to work with a range of professionals in order to promote the well being of children. Legislation is therefore central to working with looked after children as it mandates how social workers should support looked after children. Despite parental responsibility being shared, the local authority can overrule birth parents but social workers must work in partnership with parents or anybody else with parental responsibility and consult them when making any decisions regarding the child’s welfare (Cocker and Allain, 2008). However, partnership working with parents in practice can be extremely difficult for social workers when parents do not agree with their decisions regarding the child. For example, a number of studies have highlighted how challenging it is for social workers to work in partnership with parents and take their wishes into account when a decision is made to permanently remove a child (Clifford and Burke, 2004; Charlton et al, 1998). Working in partnership with parents therefore becomes extremely challenging for social workers as they try to take the parent’s wishes in to account but also trying to act in the best interests of the child and gather evidence to explain why the child sho uld not return home. Furthermore, Wigley et al’s (2006) study found that social workers often faced challenges when trying to collaborate with schools, as they either did not implement personal education plans or they did not communicate effectively with social workers which made it difficult to work in partnership with educational professionals. In addition, social workers under Section 22 of the Children’s Act 1989 must also consult the child about their wishes before any decision is made and this is a key principle of the Children’s Act 1989. However, a number of studies have found that children felt they were not listened to by social workers. They often felt powerless and had very little say about their placements (Morgan, 2006; Wigley et al, 2006). It is vital for children to feel listened to so they can develop a sense of self-efficacy (Schofield and Beek, 2006) which Rutter (1985) suggests is a key factor in building resilience. It could be argued however that in many cases the child could not understand why they were being moved to a different placement and did not understand that social workers were trying to act in their best interests. Therefore, legislation although good in principle, is arguably not always effectively put in to social work practice in relation to looked after children. Care Matters: Time for change (DfES, 2007) is a major policy framework for looked after children and is similar to legislation because it stresses the importance of improving the educational, health and emotional needs of children (Cocker and Allain, 2008). In particular, Care Matters suggests that educational attainment needs to be improved, looked after children should be prioritised in school admissions, health outcomes for looked after children should be improved, and placements need to be more local and stable and this can be delivered through high quality assessment and care planning (DfES, 2007). In addition, Care Matters suggests that children should be helped to engage in leisure activities and hobbies, which can help children to build their self-esteem and build support networks and friendships. Rutter (1985) suggested that a sense of self-esteem and confidence is vitally important to help children build resilience. Jaffee et al (2007) defines resilience as â€Å"achieving normal development in the face of considerable adversity†. Therefore, policy has made a vital contribution to social work practice in relation to looked after children. However, with local authorities facing a fourth year of cuts to funding and with increasing numbers of children going in to care (McNicoll and Stothart, 2014) it could be argued that it is causing increasing pressure for social workers to implement policy effectively in to practice. In particular, some local authorities arehaving to make cuts to foster placements making it increasingly difficult for social workers to find high quality placements for children who have high level and complex needs (McNicoll and Stothart, 2014). This makes it extremely challenging for social workers to find placements that are local and stable for children. To conclude, it is evident that theory, research, legislation and policy have all made a major contribution to social work practice in relation to looked after children who experience neglect. Research has heavily influenced legislation and policy, which in turn underpins social work practice in relation to looked after children. In addition, attachment theory has helped social workers to understand why looked after children may behave in the way they do and the ecological approach helps social workers to understand why looked after children experience inequalities and tend to have poorer outcomes than children in the rest of the population. These theories help social workers when carrying out their assessments and finding the most effective interventions to support looked after children who have experienced neglect. However, it is evident that policy and legislation cannot always easily be applied effectively in to practice because of the challenges of working in partnership with bi rth families who may oppose the child’s permanency plan and children who may not understand that the social worker is acting in their best interests. In addition, attachment theory is arguably quite matriarchal in nature and this has influenced social workers and has resulted in fathers being marginalised. Furthermore, social workers may not have the time or resources to provide the most appropriate support to looked after children and this is a weakness of the ecological approach and policy. Despite this, it is evident that theory, research, legislation and policy have all made a significant contribution to social work practice in relation to looked after children who have experienced neglect.

Palestinian Christians: The Unknown Victims :: Essays Papers

Palestinian Christians: The Unknown Victims Johnny Yousef George Thaljieh has become known as the "Martyr of the Nativity Church." He was not a suicide bomber or even a stone thrower, just a 17-year-old kid who belonged to the small Palestinian Christian minority that is often forgotten in what is seen as a war between Muslims and Jews. There was a shooting that day in late October 2001, as there often is between Beit Jala and the Jerusalem suburb of Gilo, but none near the Nativity Church. As his mother says, â€Å"Nothing was done to make the Israeli sniper think Johnny was a threat.† He had just been to church and was playing with his 4-year-old cousin in Manger Square when the bullet struck him with a fatal blow. When the siege at the Church of the Nativity ended and Johnny was forgotten, the Israel Defense Force (IDF) pulled its soldiers, tanks and armored personnel carriers from Bethlehem and lifted the curfew on the city. The remains were a fractured, disjointed and disoriented Christian community. Not only were a large number of Orthodox Christians affected directly by the closure of the Church of the Nativity, but the great majority of Christian Palestinians in general were indirectly affected by the days of curfew, and what they consider siege. Many feel abandoned by Europe and the US, humiliated by Israel, often rejected by their Muslim neighbors, and worst of all, they fear their society is just a few years from extinction. Despite the initial jubilation that erupted when Israel lifted its curfew after a 39-day grueling standoff between the IDF and gunmen holed up in the Church of the Nativity, reality has come crashing down on this community. Unfortunately, the Christian population of Bethlehem only serves as one example among many. Thousands of Palestinians throughout the Middle East and the world are subjected to prejudice and neglect. Often, they are not welcomed by their Jewish and Muslim neighbors, and are forced to live in communities of fear. Receiving no coverage and attent ion from the media, these Christians try day after day to survive in lands that have been forced upon them. Palestinian Christians are a people searching for an identity. An identity that has been lost in the turmoil of the Middle East. (Dan 14) The exodus of the Christians from the region of the Palestinian Authority acquires special significance when one realizes that the entire Christian-Arab population of Judea, Samaria and the Gaza Strip currently totals only 61,000, about 2 percent of the Palestinian population of about three million.

Customer Perception Towards Branded Carbonated Drinks

STUDY OF CUSTOMER BEHAVIOR AND ATTITUDE TOWARDS BRANDED CARBONATED DRINKS Submitted by : Hari Baboo CHAPTER 1: INTRODUCTION Beverage Industry in India: A Brief Insight In India, beverages form an important part of the lives of people. It is an industry, in which the players constantly innovate, in order to come up with better products to gain more consumers and satisfy the existing consumers. FIGURE 1: BEVERAGE INDUSTRY IN INDIA The beverage industry is vast and there various ways of segmenting it, so as to cater the right product to the right person. The different ways of segmenting it are as follows: * Alcoholic, non-alcoholic and sports beverages * Natural and Synthetic beverages * In-home consumption and out of home on premises consumption. * Age wise segmentation i. e. beverages for kids, for adults and for senior citizens * Segmentation based on the amount of consumption i. e. high levels of consumption and low levels of consumption. If the behavioral patterns of consumers in India are closely noticed, it could be observed that consumers perceive beverages in two different ways i. e. everages are a luxury and that beverages have to be consumed occasionally. These two perceptions are the biggest challenges faced by the beverage industry. In order to leverage the beverage industry, it is important to address this issue so as to encourage regular consumption as well as and to make the industry more affordable. Four strong strategic elements to increase consumption of the products of the beverage industry in India are: * The qua lity and the consistency of beverages needs to be enhanced so that consumers are satisfied and they enjoy consuming beverages. The credibility and trust needs to be built so that there is a very strong and safe feeling that the consumers have while consuming the beverages. * Consumer education is a must to bring out benefits of beverage consumption whether in terms of health, taste, relaxation, stimulation, refreshment, well-being or prestige relevant to the category. * Communication should be relevant and trendy so that consumers are able to find an appeal to go out, purchase and consume. The beverage market has still to achieve greater penetration and also a wider spread of distribution. It is important to look at the entire beverage market, as a big opportunity, for brand and sales growth in turn to add up to the overall growth of the food and beverage industry in the economy. The Carbonated Drinks Industry In India; A Perspective The Rs. 17000 crore market of carbonated drinks industry in India looked really bad just after the â€Å"Pesticide† controversy last year. But some cool promotions and quick reactions by cola companies have handled the crisis satisfactorily. The controversy has thought the industry few lesson or so and in the process consumer and the economy also benefited. â€Å"Colas, contributing more than 50 per cent to fizzy drink sales, saw a huge slide after the pesticide controversy, but are believed to be making a come back. Thanks to increased advertisement spends which is over 20 per cent higher than last year. There is some good news on the non-cola segment. The lime and lemon segments with brands like sprite and 7up have registered a 30 to 40 per cent growth, although on a smaller base. Nevertheless, the battle between two cola giants, Coke & Pepsi, did not go any slow. Rather it has become fiercer. They are now fighting each other even at the local level. That too the trend is as old as start of this millennium. The present scenario of the carbonated drinks market is behaving the way it has all to do with a duopoly situation. A duopoly is a competitive situation where there are two competitors, normally of roughly equal si ze. Although in every place they have local competitors and there is a huge unorganized flavoured water market. Yet again, packaged water is also a competitor to the cola brands and in this category neither of the two cola companies are market leaders. However, as far as the carbonated drinks are concerned there are only two brands, Coke and Pepsi. Therefore, we can safely say that this condition does qualify to be a near duopoly situation and thus there is such intense competition. Unless, the two parties in a duopoly collaborate with each other, which is certainly not the case in the cola market worldwide or in India, this battle is not going to slow down even a bit! Rather, it would grow stronger with every passing day. In a situation like this it is very interesting to observe marketing strategies in general and Product & Pricing strategies in specific of the players, merely because the action of one player is bound to invite similar reaction from the other. As if, the third law of Newton, that ? every action has an equal and opposite reaction? , can‘t fit better in any other situation! In a duopoly like situation, as far as cola industry in India is concerned, it can be said that it is foolish to cut prices unless, one of the two parties has a much lower cost base. But that is not the case in India. In fact, both the companies, Coke and Pepsi, invest heavily in advertising and in distribution through their franchise as well as their own systems. However, a great deal of attention is paid by both companies to cost, particularly in the development of a tightly effective supply chain system in which economies are squeezed out and, wherever possible both overheads and working capital are controlled. Therefore, it is extremely difficult to for both the parties to play with the prices. Rather, it is counter-productive exercise, as when prices are reduced in a particular area by one of the cola brands, the second must follow. If we look into the history of pricing of these two particular players of the carbonated drinks industry, we will see that the first major initiative in the price front took place some years ago when the brand Coca-Cola came back to India. At that point of time colas were available only in 200 ml bottles. Coca-Cola, in it‘s come back trail, broke the tradition by launching Cola in the 300 ml size bottles but at the same price as Pepsi, which was then in a 200 ml bottle. With this strategy, Coke expected to gain advantage in the market especially in India, which is traditionally a highly price sensitive market. However, Pepsi, as being a fierce competitor was prepared for it and soon launched its colas in the 300 ml sizes. Thereby, in India, it was the 300 ml bottle which became the standard in most parts of the country, making the price a parity issue between the two brands. Then, a few years ago, one litre and 1. 5 litre non-returnable PET bottles at a discount in comparison to, a 300 ml returnable glass bottle, the traditional packaging in this product category, was launched by Pepsi. It was a successful move resulting in significant increase in the consumption level especially amongst the loyal consumers in the urban areas. And part of the rule of the game, Coke followed Pepsi in the above move in order to reduce the cost per glass to the consumer. Then came the days of a 500 ml non-returnable PET bottle which was advertised almost totally on the cost of the consumer per 100 ml of cola! Nevertheless, the great advantage that the PET bottles provided is that they have increased home consumption level which was not of much significance compared to out of home consumption till then. And in very recent times the Coke did a u-turn that is price cuts. The latest move of reducing price to the consumer is the very opposite of what has been happening to-date. It has now re-launched a 200 ml bottle at a unit price of approximately 2/3rd of the 300 ml price, thus making retail purchase look cheaper. This strategy was meant to fight consumption pattern of smaller towns and rural areas where two people share a 300 ml bottle. Importantly, by making the bottle smaller it has only reduced unit price without affecting the trade margin. It has been reported that Pepsi has been cutting the price of its 300 ml bottle in some places, until an inventory of 200 ml bottles was built, as an answer to the Coke‘s strike. However, this act of Pepsi might boomerang as there is a strong probability of having some negative effect on the supply chain and other inventory cost in the long run. Competitive Arena The soft drink market all over the world has been witnessing a neck to neck battle between the two major players, Coca-Cola and Pepsi since the very beginning. The thirst quenchers are trying hard to have the major chunk of the pie of carbonated soft drink market. Both the players are spending their energies in building capacity, infrastructure, promotional activities etc. Coca-Cola being 11 years older than Pepsi has dominated the scene in most of the soft drink markets in the world and enjoying leadership in terms of market share. But the Coca-Cola people are finding it hard to keep away Pepsi, which has been narrowing the gaps regularly. The two are posing threats to each other in every nook and corner of the world. While Coca-Cola has been earning most of its bread and butter through beverage sales, Pepsi has a multi products portfolio with some portion from the same business. Aims/Objective In this research we are making an attempt to study which carbonated drink is preferred by consumers around Manipal, and do they take into account factors such as price, brand, taste etc while purchasing a carbonated drink. * Consumer perception towards Carbonated drinks. * To understand buying behavior of consumers. * To recommend for future course of action. CHAPTER 2:RESEARCH DESIGN Research Design: Descriptive research- also known as statistical research, describes data and characteristics about the population. Descriptive research answers the questions who, what, where, when and how. COLLECTION OF DATA 1. Primary data : Based on questionnaire, will be distributed among consumers & direct interview will be taken, to collect the data. 2. Secondary data : Collected from articles, magazines, newspaper research reports and internet. 3. Sampling: Stratified sampling technique will be considered. A sample size of 200 consumers will be selected from Manipal to study. The process of grouping members of the population into relatively homogeneous subgroups before sampling. Proportionate allocation uses a sampling fraction in each of the strata that is proportional to that of the total population. If the population consists of 60% in the male stratum and 40% in the female stratum, then the relative size of the two samples (three males, two females) should reflect this proportion. SAMPLE SIZE This refers to the number of element to be selected from the universe to contribute a sample. The sample should be optimum i. e. it should fulfill all the requirement of efficiency, respectiveness, reliability and flexibility pertaining to the research conducted. It is generally denoted by ‘n’. It can be calculated using the formula:- n = z / e? in case of Infinite population. Where, n=sample size ?=Standard deviation e=error Many a times, the standard deviation of population is not known and sample is not yet taken, rough estimate of the population will given by, Range of Population Distribution 6 Here range is the difference between highest and lowest score. In this case, range = 5-1 =4 Therefore standard deviation, For 95% confidence level, from normal distribution table, z=1. 96 Error, e=0. 1 Substituting these values in the above equation , we get, n= (1. 96 0. 67? )/(0. 1? ) Sample size, n=172. 44 Taking sample size as 200. Random sampling is undertaken for selecting sample from the population SAMPLING ERROR: In any study involving the sampling process, there would normally be a certain amount of inaccuracy in the data collected. This inaccuracy is termed as ‘Sampling Error’. In other words, sampling errors are those errors which arise on account of sampling. Limitations of the Study 1. Some of the respondents refused to fill the questionnaires. 2. The responses may vary as some people did not want to come up with real answers. 3. The people were busy in their own work so they might not have given actual responses. . Limitation of time. 5. The survey is conducted only in few areas of Manipal; hence the results may vary in other parts of the cities. 6. Small sample size. 7. And like any other research the limitation of personal bias of respondents limits the scope of the study. 8. The findings are based on the survey conducted in the month of feb; the results may vary in other months. CHAPTE R 3. DATA REPRESENTATION AND ANALYSIS 3. 1 DEMOGRAPHIC FACTOR Gender of respondents Frequency table: GENDER | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| male| 106| 53. | 53. 0| 53. 0| | female| 94| 47. 0| 47. 0| 100. 0| | Total| 200| 100. 0| 100. 0| | Inference The above pie chart depicts the distribution of the total sample that we had undertaken in our study. We observe here that most of the respondents are male than female. Male respondents are 106 out of 200 respondents whereas females are 94 out of 200. Age of respondents Frequency table AGE | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 0-15| 68| 34. 0| 34. 0| 34. 0| | 16-25| 56| 28. 0| 28. 0| 62. 0| | 26-35| 44| 22. 0| 22. 0| 84. 0| | 36-45| 26| 13. | 13. 0| 97. 0| | 46-70| 6| 3. 0| 3. 0| 100. 0| | Total| 200| 100. 0| 100. 0| | As per respondents, age group of 0-15 people with the frequency of 68 out of 200, 16-25 group people are around 56 , 26-35 are 44 people , 36-45 are 26 people respec tively. 3. 2 PROFESSIONAL FACTOR Frequency table WORK| | | | | | | | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| professional| 26| 13| 13| 13| | | businessman| 18| 9| 9| 22| | | service| 52| 26| 26| 48| | | student| 98| 49| 49| 97| | | others| 6| 3| 3| 100| | | Total| 200| 100| 100| | | Inference As per respondents the student respondent are 98 out of200while service people were around 52 out of 200 ,professional people are around 26 ,businessman people are around 18 whereas 6 of them are in others category. 3. 3 CARBONATED DRINKS Frequency table COLA | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| coca cola| 36| 18. 0| 18. 0| 18. 0| | pepsi| 34| 17. 0| 17. 0| 35. 0| | thumbs up| 52| 26. 0| 26. 0| 61. 0| | 7up| 24| 12. 0| 12. 0| 73. 0| | sprite| 22| 11. 0| 11. 0| 84. 0| | mazza| 16| 8. 0| 8. 0| 92. 0| | fanta| 16| 8. 0| 8. 0| 100. 0| | Total| 200| 100. 0| 100. 0| | | | | | | | | | | | | As per respondents, 52 people out of 200 likes thumbs up, while people loves to drink coca cola , pepsi, 7up, mazza, fanta 36,34,24,22,16,16 respectively Gender vs. age GENDER * AGE Cross tabulation| | | | | | | | | AGE| | | | | Total| | | | 0-15| 16-25| 26-35| 36-45| 46-70| | GENDER| male| Count| 34| 30| 25| 14| 3| 106| | | Expected Count| 36. 04| 29. 68| 23. 32| 13. 78| 3. 18 | 106| | female| Count| 34| 26| 19| 12| 3| 94| | | Expected Count| 31. 96| 26. 32| 20. 68| 12. 22| 2. 82| 94| Total| | Count| 68| 56| 44| 26| 6| 200| | | Expected Count| 68| 56| 44| 26| 6| 200| | | | | | | | | From the respondents, in the age group of 0-15 have 34 males and females respondent respectively. While 16-25 age group have 30 males and 26 females’ respondent respectively. While 26-35 age group have 30 males and 26 females’ respondent respectively. Because they are major consumers of branded carbonated drinkers Gender vs. Occupation GENDER * WORK Cross tabulation| | | | | | | | | WORK| | | | | Total| | | | professional| businessman| service| student| others| | GENDER| male| Count| 20| 12| 23| 47| 4| 106| | | Expected Count| 13. 78| 9. 54| 27. 56| 51. 94| 3. 8| 106| | female| Count| 6| 6| 29| 51| 2| 94| | | Expected Count| 12. 22| 8. 46| 24. 44| 46. 06| 2. 82| 94| Total| | Count| 26| 18| 52| 98| 6| 200| | | Expected Count| 26| 18| 52| 98| 6| 200| As per respond ents, male generally who respondent are majorly students and in female also major respondent were student only. While service people are only 23 as male and 29 as female respondent, professional count is 20 in male and 6 at female. In businessman category 12 are male respondent while 6 of them are female. Gender vs. Prefer branded carbonated drinks GENDER * COLA Cross tabulation| | | | | | | | | | COLA| | | | | | | Total| | | | coca cola| pepsi| thumbs up| 7up| sprite| mazza| fanta| | GENDER| Male| Count| 21| 22| 31| 12| 8| 5| 7| 106| | | Expected Count| 19. 08| 18. 02| 27. 56| 12. 72| 11. 66| 8. 48| 8. 48| 106| | female| Count| 15| 12| 21| 12| 14| 11| 9| 94| | | Expected Count| 16. 92| 15. 98| 24. 44| 11. 28| 10. 34| 7. 52| 7. 52| 94| Total| | Count| 36| 34| 52| 24| 22| 16| 16| 200| | | Expected Count| 36| 34| 52| 24| 22| 16| 16| 200| As per respondent male person like thumbs up are around 31 persons while 21 and 22 people like coca cola and Pepsi respectively. In7up category 12 male respondent and in sprite, mazza, fanta 8,5,7 respectively are there. And in female person like thumbs up are around 21 persons while 15 and 12 people like coca cola and Pepsi respectively. In7up category 12 female respondent and in sprite, mazza, fanta 14,11,9 respectively are there. Gender vs. Effect of advertisement GENDER * ATTRACT Cross tabulation| | | | | | | | | ATTRACT| | | | | Total| | | | creativity| Effect of brand ambassador| idea| frequency| logical| | GENDER| male| Count| 29| 25| 14| 28| 10| 106| | | Expected Count| 25. 4| 26. 5| 11. 66| 26. 5| 15. 9| 106| | female| Count| 19| 25| 8| 22| 20| 94| | | Expected Count| 22. 56| 23. 5| 10. 34| 23. 5| 14. 1| 94| Total| | Count| 48| 50| 22| 50| 30| 200| | | Expected Count| 48| 50| 22| 50| 30| 200| As per respondents, advertisement is mode of marketing where frequency of ads, creativity and effect of brand ambassador for male respondent are 28,29and 25 respectively. While in female has effect of brand ambas sador, frequency of ads and logic of ads are 25, 22 and 19 respectively. Age vs. Preferred branded carbonated drinks AGE * COLA Cross tabulation| | | | | | | | | | | | COLA| | | | | | | Total| | | | coca cola| Pepsi| thumbs up| 7up| sprite| mazza| fanta| | AGE| 0-15| Count| 13| 12| 15| 13| 5| 5| 5| 68| | | Expected Count| 12. 24| 11. 56| 17. 68| 8. 16| 7. 48| 5. 44| 5. 44| 68| | 16-25| Count| 8| 11| 9| 8| 7| 7| 6| 56| | | Expected Count| 10. 08| 9. 52| 14. 56| 6. 72| 6. 16| 4. 48| 4. 48| 56| | 26-35| Count| 11| 7| 15| 2| 5| 1| 3| 44| | | Expected Count| 7. 92| 7. 48| 11. 44| 5. 28| 4. 84| 3. 52| 3. 52| 44| | 36-45| Count| 4| 3| 12| 0| 4| 2| 1| 26| | | Expected Count| 4. 8| 4. 42| 6. 76| 3. 12| 2. 86| 2. 08| 2. 08| 26| | 46-70| Count| 0| 1| 1| 1| 1| 1| 1| 6| | | Expected Count| 1. 08| 1. 02| 1. 56| 0. 72| 0. 66| 0. 48| 0. 48| 6| Total| | Count| 36| 34| 52| 24| 22| 16| 16| 200| | | Expected Count| 36| 34| 52| 24| 22| 16| 16| 200| As per respondents, 0-15 age group does show that much of variation and as same at other age groups. While the age group of 16-25 show much variation than 46-70 age group pe ople. Age vs. Reason of purchase AGE * LIKE Cross tabulation| | | | | | | | | | | LIKE| | | | | | | Total| | | brand name| taste| easy avail| packaging| price| Effect of brand ambassador| others| | AGE| 0-15| Count| 16| 16| 9| 10| 11| 6| 0| 68| | | Expected Count| 13. 6| 17| 10. 88| 6. 8| 13. 6| 5. 44| 0. 68| 68| | 16-25| Count| 9| 14| 9| 4| 15| 3| 2| 56| | | Expected Count| 11. 2| 14| 8. 96| 5. 6| 11. 2| 4. 48| 0. 56| 56| | 26-35| Count| 10| 8| 11| 2| 10| 3| 0| 44| | | Expected Count| 8. 8| 11| 7. 04| 4. 4| 8. 8| 3. 52| 0. 44| 44| | 36-45| Count| 5| 8| 2| 4| 4| 3| 0| 26| | | Expected Count| 5. 2| 6. 5| 4. 16| 2. 6| 5. 2| 2. 08| 0. 26| 26| | 46-70| Count| 0| 4| 1| 0| 0| 1| 0| 6| | Expected Count| 1. 2| 1. 5| 0. 96| 0. 6| 1. 2| 0. 48| 0. 06| 6| Total| | Count| 40| 50| 32| 20| 40| 16| 2| 200| | | Expected Count| 40| 50| 32| 20| 40| 16| 2| 200| As per respondent, 0-15 age groups reasons for purchases of branded carbonated drinks are basically on brand name and taste. While age group 16 -25 group people think price and brand name is the important factor in selection of drink. Other age group thinks taste as one of the factor and as well as brand name, prices are important factor. Null hypothesis: ho: Is taste dependent on the selection of branded carbonated drinks? The results are as shown below with the help of table and graphical representation. COLA * TASTE Cross tabulation | | TASTE| Total| | | very important| important| not important| not at all important| | COLA| coca cola| Count| 5| 19| 7| 5| 36| | | Expected Count| 8. 1| 17. 6| 7. 7| 2. 5| 36. 0| | Pepsi| Count| 15| 8| 9| 2| 34| | | Expected Count| 7. 7| 16. 7| 7. 3| 2. 4| 34. 0| | thumbs up| Count| 5| 33| 10| 4| 52| | | Expected Count| 11. 7| 25. 5| 11. 2| 3. 6| 52. 0| | 7up| Count| 9| 8| 6| 1| 24| | | Expected Count| 5. 4| 11. 8| 5. 2| 1. 7| 24. 0| | Sprite| Count| 5| 13| 4| 0| 22| | Expected Count| 5. 0| 10. 8| 4. 7| 1. 5| 22. 0| | Mazza| Count| 3| 8| 5| 0| 16| | | Expected Count| 3. 6| 7. 8| 3. 4| 1. 1| 16. 0| | Fanta| Count| 3| 9| 2| 2| 16| | | Expected Count| 3. 6| 7. 8| 3. 4| 1. 1| 16. 0| Total| Count| 45| 98| 43| 14| 200| | Expected Count| 45. 0| 98. 0| 43. 0| 14. 0| 200. 0| We can observe here that the respondents takes as taste as important in selection of carbonated drinks. A s taste is one of factor which influence in the selection of carbonated drinks Chi-Square Test | Value| df| Asymp. Sig. (2-sided)| Pearson Chi-Square| 31. 655(a)| 18| . 024| Likelihood Ratio| 33. 984| 18| . 013| N of Valid Cases| 200| | | a 13 cells (46. 4%) have expected count less than 5. The minimum expected count is 1. 12. INTERPRETATION: Since the calculated value 0. 024 is less than 0. 05, we reject the null hypothesis and conclude saying that the taste is dependent on the selection of carbonated drinks. Null hypothesis: ho: Are carbonated drinks only popular among the youth? AGE * COLA Cross tabulation Count | COLA| Total| | coca cola| pepsi| thumbs up| 7up| sprite| mazza| fanta| | AGE| 0-15| 13| 12| 15| 13| 5| 5| 5| 68| | 16-25| 8| 11| 9| 8| 7| 7| 6| 56| 26-35| 11| 7| 15| 2| 5| 1| 3| 44| | 36-45| 4| 3| 12| 0| 4| 2| 1| 26| | 46-70| 0| 1| 1| 1| 1| 1| 1| 6| Total| 36| 34| 52| 24| 22| 16| 16| 200| As per respondents, age group 0-15 are 68 respondent where they like coca cola, Pepsi, thumbs up,7up 13,12,15,13 respectively. Age group 16-25 are 56 respondent where they like coca cola, Pepsi, thumbs up,7up 8,11,9,8 respectively. Age group 26-35 are 44 re spondent where they like coca cola, Pepsi, thumbs up,7up 11,7,15,2 respectively. We can observe here that the respondents age factor affect importantly in selection of carbonated drinks. As taste is one of factor which influence in the selection of carbonated drinks Chi-Square Tests | Value| df| Asymp. Sig. (2-sided)| Pearson Chi-Square| 27. 016(a)| 24| . 304| Likelihood Ratio| 31. 222| 24| . 147| N of Valid Cases| 200| | | a 18 cells (51. 4%) have expected count less than 5. The minimum expected count is . 48 . INTERPRETATION: Since the calculated value 0. 304 is higher than 0. 05, we accept the null hypothesis and conclude saying that the age is interdependent on the selection of carbonated drinks. So, carbonated drinks are popular among the youth. Null hypothesis: HO: Is advertisement a major factor in the selection of the brand of carbonated drinks? COLA * LIKE Cross tabulation| | | | | | | | Count | | | | | | | | | | | | LIKE| | | | | | | Total| | | brand name| taste| easy avail| packaging| price| Effect of brand ambassador| others| | COLA| coca cola| 11| 7| 4| 3| 9| 1| 1| 36| | pepsi| 7| 10| 3| 3| 8| 3| 0| 34| | thumbs up| 10| 11| 9| 4| 13| 5| 0| 52| | 7up| 5| 9| 5| 3| 1| 1| 0| 24| | sprite| 1| 6| 6| 4| 2| 2| 1| 22| | mazza| 3| 4| 4| 2| 2| 1| 0| 16| | fanta| 3| 3| 1| 1| 5| 3| 0| 16| Total| | 40| 50| 32| 20| 40| 16| 2| 200| We can observe here that the respondents advertisement affects importantly in selection of carbonated drinks. As advertisement is one of factor which influence in the selection of carbonated drinks Chi-Square Tests | Value| df| Asymp. Sig. (2-sided)| Pearson Chi-Square| 32. 104(a)| 36| . 654| Likelihood Ratio| 33. 992| 36| . 564| N of Valid Cases| 200| | | a 34 cells (69. 4%) have expected count less than 5. The minimum expected count is . 16. INTERPRETATION: Since the calculated value 0. 654 is higher than 0. 5, we accept the null hypothesis and conclude saying that the advertisements are interdependent on the selection of carbonated drinks. So, advertisement affects in the selection of branded carbonated drinks. Null hypothesis: HO: Does occupation has a role in selecting the Carbonated drink? WORK * COLA Cross tabulation| | | | | | | | Count | | | | | | | | | | | | COLA| | | | | | | Total| | | coca cola| pepsi| thumbs up| 7up| sprite| mazza | fanta| | WORK| Professional| 5| 4| 7| 2| 3| 2| 3| 26| | Businessman| 6| 12| 0| 0| 0| 0| 0| 18| | Service| 11| 8| 14| 14| 4| 1| 0| 52| Student| 14| 9| 30| 7| 14| 12| 12| 98| | Others| 0| 1| 1| 1| 1| 1| 1| 6| Total| | 36| 34| 52| 24| 22| 16| 16| 200| As per respondent, 30 student select thumbs up as their favorite drink , in businessman category nobody likes other drink rather than coke and pepsi. While in other occupation doesn’t have any definite favorite drinks. Chi-Square Tests | Value| df| Asymp. Sig. (2-sided)| Pearson Chi-Square| 73. 241(a)| 24| . 000| Likelihood Ratio| 77. 160| 24| . 000| N of Valid Cases| 200| | | a 22 cells (62. 9%) have expected count less than 5. The minimum expected count is . 48. INTERPRETATION: Since the calculated value 0. 000 is lower than 0. 05, we reject the null hypothesis and conclude saying that the occupation are dependent on the selection of carbonated drinks. So, occupation does not affect in the selection of branded carbonated drinks. CHAPTER 4: FINDINGS AND CONCLUSION Findings 1. Maximum number of people surveyed is below 15 years because they are major consumers. 2. Out of 200 people 13%are professionals, 9% are businessman, 26% are serviceman, and 49% are students. 3. Out of 200 respondents, 97% of consumers buy cold drinks and only 3% of them do not buy. 4. 9% respondents prefer coke, 18% prefer Pepsi, 12% 7up, 11 % of them prefer Sprite, 9% Fanta, and 23% prefer Thumbs-up. 5. 25% people purchase cold drinks because of taste, 20% people purchase cold drinks because of brand name, 20% people purchase cold drinks because of packaging, 15% people purchase cold drinks because of price, 11% people purchase cold drinks because of brand ambassador, 8 % people purchase cold drinks because of easy availability & 1% people purchase cold drinks because of any other reason. 6. Out of 200 consumers 98% have seen the advertisement and only 2% have not seen the advertisement of any brands. 7. 3% people remember the advertisement of coke, 23% people remember the advertisement of Pepsi, 1% people remember the advertisement of 7up, 6% people remember the advertisement of sprite, 4% people remember the advertisement of Fanta, and 23% people remember the advertisement of Thumbs-up. 8. 24% people remember the advertisement because of creativity, 25% people remember the advertisement because of brand ambassador, 11% people remember the advertisement because of their idea of delivering the message, 25% people remember the advertisement because of frequency of ads, and 15% people remember the advertisement because of logical reason. Conclusion From the analysis of the data collected and from the experiences we have reached the following conclusions: * COKE is most popular amongst its users mainly because of its TASTE, BRAND NAME. Thus it should focus on good taste so that it can capture the major part of the market. But most of the consumers prefer THUMSUP as their 1st preference, then COKE. * We come to the conclusion that visibility affects the sales of project in a very special way. And in terms of the advertisements lays is lacking behind mostly consumers remember the advertisement because of the frequency of add and brand ambassadors, creativity. After acquiring a new customer, there is lot of importance of its retention also. This can be done only by providing extra flavors and good taste. * In today’s scenario, customer is the king because he has got various choices around him. If you are not capable of providing him the desired result he will definitely switch over to the other provider. Therefore to survive in this cutthroat competition, you need to be the best. Customer is no more loyal in today’s scenario, so you need to be always on your toes. We feel that there is cut-throat competition between COKE,PEPSI,THUMSUP so to be on top of mind of the customers they need to do something outstanding every time. CHAPTER 5:ANNEXURE QUESTIONNAIRE Dear Sir/Madam, This questionnaire has been prepared with a view to make a STUDY OF CUSTOMER BEHAVIOR AND ATTITUDE TOWARDS BRANDED CARBONATED DRINKS . The information will be strictly used for educational purpose only by the students of Manipal Institute of Management (Manipal University) . we would be grateful if you could spare some time in filling up this questionnaire. ) NAME : 2) AGE :a)0-15 b) 15-20 c) 21-35 d) 36-45 e) 46-70 3) Gender : M F 4) Occupation : Professional Businessman Service Student Other 5) Do you drink soft drinks: Yes No 6) If yes which soft drink Brand: Coke Pepsi 7) If No why so?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8) Which carbonated drink do you prefer most: Coke Pepsi 7Up Mountain Dew Thumbs Up Sprite Fanta 9) Which packa ge do u prefer most: Pet Bottle Glass Bottle 10) About Carbonated drink what do you like the most: Brand name Taste Easy availability Packaging Price Brand ambassador Any other†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11) What is the importance of taste in a carbonated drink? (Please rate them from 1- 4) 1=>Very Important 2=>Important 3=>Not important 4=>Not at all important 12) Have you seen any advertisements of carbonated drinks: Yes NO 13) Advertisement of which carbonated drinks do you remember the most : Coke Pepsi 7Up Thumbs Up Sprite Mountain dew Fanta 14) What attracted you in the advertisement? (PLEASE RATE THEM from 1-4) Creativity Brand ambassador Idea of delivering the message Frequency of add Logical reason 15) What is your opinion of the brand? Excellent Good Fair Poor 16) What is your monthly consumption? 17) Any suggestions? ____________________________________________________________ __ CHAPTER 6 : BIBILOGRAPHY (i) Research methodology by C. R. Kotari (ii) Websites: www. cocacola. com www. pepsi. com www. wikipedia. com (iii) Doing Quantitative Research in Education with SPSS by Daniel Muijs.